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The Project

Stylist Joy Asibey Gabriel approached us with the desire of attracting more visionary women ready to not only elevate their daily wardrobe but also book travel wardrobe styling services. Our goals in the brand messaging phase were to position Joy as an experienced stylist who stands out for her unconventional, intuitive approach to styling and also to speak to women who are ready to work with a stylist who will help them embrace and embody their femininity. Although she had secured the Instagram handle for @blackladyofleisure, she had not yet fully stepped into the identity and owned this aesthetic in her brand. Now, she fully owns the name and allows it to be integral to her approach. Through brand messaging, website strategy, and website copywriting, Joy now has the words and the website to convey her uniqueness to the world.


"They copy is AWESOME. I love it, love it, love it!!!! It's all come together so beautifully! I really can’t thank you enough! The confidence & clarity I have as a result of working together is priceless.

You’ve done such a great job Kayla!!!"

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