The Project

Wedding and event planner Hailey Lillard was seeing success in her business, but knew that her website wasn't making the right moves to help her break through a new income ceiling, raise prices, and reach new, higher-end clients investing in elevated events. From the tagline development to elevated, luxury website copywriting, we created a brand message that is clear on Hailey's value proposition (her detailed, signature approach to planning) and communicates her full value as a wedding planner who has been featured in publications like Style Me Pretty, People, and Martha Stewart Weddings.

Results

“Every word of every line felt like it came directly from my heart. Being an event planner, I tend to be nit-picky and hard to please, but I couldn't be more over the moon with my website copy from Kayla! 

My experience with Kayla from the initial consultation all the way through receiving my brand messaging and website copy was completely thorough and top-level. Kayla listened to all of my needs and wants then dove into really learning about me and my business. I've read website copy that can be generic and impersonal, but not one time did I ever feel like what Kayla was producing was not meant specifically to me. Every word of every line felt like it came directly from my heart. Being an event planner, I tend to be nit-picky and hard to please, but I couldn't be more over the moon with my website copy from Kayla!

My favorite part about my new website copy is that it speaks to exactly what I feel my brand stands for. The brand messaging is spot on to what I was always trying to convey, but couldn't quite put into words myself. Kayla really dove into getting to know me and my company to then turn around copy content that was completely spot on. I don't feel like my content is verbiage that anyone else has on their website. It is tailored and personalized to me and my business. The copy sets an elevated tone that I didn't have on my website prior.”