Laura Fedorowicz

Brand Messaging, Website Copywriting,
Nurture & Abandon Cart Sequences

Design by:

Revamp Design Studio

Brand Voice:

Luxurious, Friendly, Refined

Summary:

Artist Laura Fedorowicz was already successful in her own right, her collaborations with Target, Wayfair, Nordstrom, and other prominent consumer-facing brands already profitable. But Laura's brand didn't have the name recognition or storytelling element she needed to convey her experience as an artist and struggle with chronic illness. Through brand messaging, website copy, and email sequences (nurture & abandon cart) designed to boost sales and tell her story, we created a brand experience that brings her art and life into cohesive focus.

We also consulted on user experience and collaborated with the designer to increase conversions on shop products by incorporating a shopping cart prominently featured on the website.

Testimonial:

“I want to say a big and enthusiastic thank you to you. You have literally mastered what I’ve had in my brain for years, but didn’t have the confidence or the “salesmanship” to do myself.

I truly feel you have totally captured the essence of my journey and my business, and it totally comes across in my light hearted and happy type emails & website copy that you created. You have so successfully put into words my desire for art and healing to go hand and hand. I want to hug you!

I am so so pleased. Not a change no constructive feedback just straight up love and excitement.”

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"You have literally mastered what I’ve had in my brain for years, but didn’t have the confidence or the “salesmanship” to do myself."