Session

Brand Messaging, Website Copywriting, & Day Rate

Design by:

session

Brand Voice:

clear, concise, creative, conversational

Summary:

As the only mini session booking platform for photographers, Session already had a small, engaged following of photographers who loved the ease and simplicity of the platform. But its two founders needed a copywriter to guide their brand message so they can become the foremost booking platform for photographers who value a simple, straightforward, user-friendly platform to help them book their clients without putting in so much legwork.

By conducting research on the brand and sorting through customer testimonials to hack the voice of  the customer (we found overwhelmingly that clients said Session is a 'game changer', which is now a primary driver in their marketing), we used this as the foundation to create the voice and strategy behind the brand, which informed the conversion-friendly copywriting on every page of this website.

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