Wildcraft Studio

Brand Messaging & Website Copywriting

Design by:

wildcraft studio

Brand Voice:

artisan, grounded, holistic, organic, earthy


Designer and brand photographer Jess Madsen was ready to raise her prices, elevate her brand experience, and begin building the business of her dreams. While she had taken countless copywriting courses, she still struggled to create a cohesive, aligned, and inspired brand message that combined her passion for herbalism with her organic, artisan approach to brand design, web design, and photography.

We grounded Jess' shared values and perspective with her audience in the Storybrand framework and articulated her vision in website copywriting that is inspired by the Pacific Northwest, herbalism, and the woods to attract a client who loves a handmade, creative approach to building a brand.

see the website live

back to all case studies  ➙