My Unicorn Life

Brand messaging & website copywriting

Design by:

Hilary Mason

Brand Voice:

Magical, high-vibe, unexpected, colorful

Summary:

Influencer, creative director, and digital marketer Marissa Berrini already had an established brand in My Unicorn Life (118K+ engaged on Instagram), with collaborations for prominent brands like Google, Urban Decay, and ORLY. But she was ready to pivot her brand to serve as a coach to creative entrepreneurs searching for guidance in their careers as well as brands who needed support to make their teams come alive & be more creative at work. Through brand messaging designed to speak to this new ideal client, we crafted copywriting that was equal parts magical and high-vibe while still down-to-earth and relatable. 

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