Private mentorship giving copywriters high-level support, accountability, and guidance.
Go from freelancer to the CEO of your copywriting business.
mentorship for copywriters
As a copywriter, it can be hard to find the right personalized support to grow your business.
That’s exactly why, in my sixth year of business, I’m opening up a select number of spots for private mentorship to give you accountability, support, and a plan.
If you are ready to…
- Position yourself as an expert
- Have a professional process for your clients
- Raise prices and stop doing low-paying (and undervalued) work
- Attract clients and build your brand
- Address limiting beliefs and gain confidence
- Differentiate yourself and stop the comparison
You’re in the right place!
i know how it is...
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Take a moment and consider what it could be like to…
Get customized support from a fellow (and experienced) copywriter who’s been there and knows the exact challenges you’re facing
Discover a personalized action plan that will help you find out what to focus on to get moving on your specific goals and dreams (decision fatigue is so real)
Get clear on what you want, and fully step into it this year
Stop trying to figure it all out yourself and get guided 1-1 help
Get out of your head and finally have a sounding board and coach to hear you, support you, and help you
Keep reading for more details around my private mentorship program. But first, allow me to introduce myself and how I came to be a copywriter. (There’s a point, I promise!)
- Get customized support from a fellow (and experienced) copywriter who’s been there and knows the exact challenges you’re facing
- Discover a personalized action plan that will help you find out what to focus on to get moving on your specific goals and dreams (decision fatigue is so real)
- Get clear on what you want, and fully step into it this year
- Stop trying to figure it all out yourself and get guided 1-1 help
- Get out of your head and finally have a sounding board and coach to hear you, support you, and help you
Hi, I’m Kayla, a brand messaging strategist, copywriter, and, now, mentor for copywriters.
I started my business back in 2018 after getting my MA in English Literature. And wow, was it a challenge to get my business off the ground.
While I had lots of experience in creative writing, nonfiction, and content, I had never done any kind of copywriting. I’d worked at a premier literary magazine, gotten my work published on bigger platforms, done stints at local weeklies, and even seen some of my creative writing published.
But I didn't expect to be a copywriter. In fact, as a sensitive literature and writing student, I was afraid of marketing. It felt extroverted and salesy, two things I did not identify with.
maybe we've met or perhaps you're new to my world...
I wasn’t the budding entrepreneur scaling her lemonade stand at age 10. (My idea of entrepreneurship was inventing a product and going on Shark Tank, a totally foreign concept to me.)
I was the kid checking out 13 books at a time from my local library–Maybe you can relate?
It wasn’t my intention to start a business or be an entrepreneur. The word wasn’t even in my vocabulary!
I started a business by accident because I simply wanted a work-from-home, flexible job that would allow me to write without being a starving artist.
I often tell people
For my whole first year (plus) in business, I was in complete denial that I even *was* a business at all. (It took me forever and a half to finally get an LLC and separate my biz finances because I wasn’t sure my business would be around long-term. Boy, was I wrong.)
When I first launched my website, I did something right: I got 5 inquiries within my first week. My business grew fast– faster than I could keep up with, to the point of burnout. Unfortunately, I wasn't prepared for what happened next. I said yes to things that weren’t right, undercharged often, and didn’t take myself seriously for a long time.
Still, I started, built, grew, and scaled my business to where it is now without initially having industry contacts, direct copywriting experience, or even an agency job to fall back on. I did a TON of professional development to learn and become a strong copywriter. And, after working with 150+ clients, I’ve become a pro copywriter who gets amazing results for clients and confidently stands behind the work.
I have...
some of my wins
I’ve had some amazing highlight-reel moments as a copywriter.
Experienced multi six figure success entirely from booking 1-1 services. From 2021 to 2022, I doubled my business revenue.
Charge premium prices for my services and regularly turn things down if they don’t look like a good fit for me. I’ve booked $7k, $9k, $10k, and, once, a $34k retainer project for copywriting and content writing services. While I often book things in lower price points, too, I know how to attract and sell to high-ticket clients while also making some of my offers accessible.
Niched down to working with creative women and folks whose businesses genuinely excite me. I say no to non-ideal clients without having to worry about whether I’ll make enough money that month because I have things in place to regularly attract people into my business.
Hired contractors in my business. I no longer try to do absolutely everything by myself, and I’m much better for it. Even if you’re not quite there yet, I CAN show you steps you can take to move closer to making that first hire.
Stopped seeing every other copywriter as my competition. This one was hard (and I’m not perfect… I’m human) but after really honing my business, I’ve truly stepped into my own vision and direction for my brand that isn’t predicated on what others are doing. This may be my biggest win of all.
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… I don’t want any of these for you! In fact, I’d love to help you skip past some of these ‘messy middle’ moments and move through them with more grace, efficiency, and even ease.
I don’t say all this to brag, just to show you what’s possible.
I’ve Faced A Lot Of challenges, Too, Including…
Surviving slower seasons with fewer inquiries and now thriving
Saying yes and overcommitting to the point of stress and burnout
Dealing with difficult clients (we’ve all been there, let’s be honest – and almost NO ONE wants to talk about this)
Undercharging and overworking myself, including thinking I raised prices but adding so many extra features to my packages that I was paying myself LESS.
I'm excited to be the mentor I wish I had when I started.
in my sixth year in business,
That’s why I’m opening up a small number of private mentorships for newer-to-business copywriters who are about 1-4 years in business.
You might be like I was– fresh out of school with no agency experience.
Or perhaps you’ve lived the agency life but you’re green to running a business (a learning curve in itself).
Or you’re trying to go full-time in your business and need the extra encouragement, support, and actionable direction to do so.
(There may be outliers on either side– if that’s you but you’re interested, let’s talk– but I chose this range specifically because I can confidently say I’m past the challenges of an earlier-stage business owner and know what it takes to get to a more ‘advanced’ place in business.)
Here are just some of the things I can support you with in a mentorship:
Attracting higher quality clients who will pay better and not treat you like an order taker
Niching down by industry, deliverables, or service types
Looking at your offer suite and helping you narrow in on the best mix of services for your unique situation
Finding unique angles in your business that will make marketing more straightforward
Supporting you in de-escalating challenging client situations (and preventing tricky situations in the first place!)
Deciding what you need to move forward and have a business that supports your life
Creating a better client experience and backend
Asking your clients the right questions and coming up with results they will love
Leading sales calls and onboarding calls with confidence
Managing your client calendar with ideas that could fit your specific situation
Addressing limiting beliefs and building confidence as a copywriter (and, by extension, a business owner)
Ditching the comparison and embracing what makes you different
Streamlining the revision process (and dealing with clients who need more edits)
This is your mentorship, and it’s fully customized to YOU.
- Attracting higher quality clients who will pay better and not treat you like an order taker
- Niching down by industry, deliverables, or service types
- Looking at your offer suite and helping you narrow in on the best mix of services for your unique situation
- Finding unique angles in your business that will make marketing more straightforward
- Supporting you in de-escalating challenging client situations (and preventing tricky situations in the first place!)
- Deciding what you need to move forward and have a business that supports your life
- Creating a better client experience and backend
- Asking your clients the right questions and coming up with results they will love
- Leading sales calls and onboarding calls with confidence
- Managing your client calendar with ideas that could fit your specific situation
- Addressing limiting beliefs and building confidence as a copywriter (and, by extension, a business owner)
- Ditching the comparison and embracing what makes you differen
- Streamlining the revision process (and dealing with clients who need more edits)
have i piqued your interest?
We can work together for 6 months or in a mini mentorship format.
There are two ways you can work with me
in a mentorship capacity.
Perfect for the copywriter ready to make a 180 in business and build the copywriting business they imagine. This is an in-depth, personalized experience where I will come alongside you and support you to create a personalized action plan + make your business how you want it in 2024.
I’m only booking TWO spots for this offer in Q1/Q2 so I can best serve you!
six month mentorship
$6,500
$500 due at time of booking, $1k per month for 6 months
- Detailed questionnaire to kickstart our coaching relationship
- One 90-minute kickoff call to dive deep into your goals and create a customized action plan just for you
- Twice-monthly 60-minute coaching calls (12 calls total) to provide personalized support and keep you accountable to your goals (We’ll set our call times for an alternating weekday each month. This will give you regular touchpoints, but also enough time to implement between our meetings.)
- Slack access to me for six months (Mon-Fri), where you can send me voice notes + typed messages to report on your progress, ask questions, and share wins
- Material review, including an audit of your current/upcoming website, offer suite, pricing, and/or marketing
- An open door to my processes and strategies (I will be sharing with you resources, links, articles, you name it, to help you succeed. Curated for you.)
- Option to continue being supported after our initial 6 months
Perfect for getting short-term support and focused help around specific aspects of your copywriting business
(I get that working with me for 6 months may be out of reach for some, and this is a great way to get my support for an accessible investment!)
I’m only booking a max of ONE SPOT PER MONTH for this offer so I can best serve you. You can be sure that this is your time and you won’t be competing for my attention!
mini mentorship
$2,000
$500 due at time of booking, Two payments of $750
- One 3-hour intensive via video call to dive deep into your goals, address specific areas of improvement, and create a customized action plan (Think of this as a half VIP day, followed up by personalized support!)
- Post-intensive write up of all we discussed, including my recommendations, curated resources, and action items for you (plus the call recording)
- Slack access to me for 4 weeks following our intensive (Mon-Fri), where you can send me voice notes + typed messages to report on your progress, ask questions, and share wins
- Option to continue being supported after our mini mentorship (3 month minimum required if you’re going this route instead of the full mentorship)
Will you review any of my client work?
Your questions,
At this time, this mentorship does NOT include material review of any client work. I’m happy to advise you on client situations and give you my recommendations for addressing issues that may pop up, but I’ve chosen to keep these mentorships focused on growing your business. This is YOUR time to commit to your copywriting business and grow into that next level you know you’re capable of.
answered.
Is what I tell you confidential?
Absolutely! I will not share anything you tell me with anyone else. This is intended to be a safe space for you to talk about the wins and challenges of being a copywriter, get real feedback, and grow. As part of our coaching, I may also share personal stories and challenges from growing my own business. Because of this, the coaching agreement you’ll sign will have us both agree to confidentiality. With your consent, I may share wins or kind words you say about working with me but will NOT air anything private that you don’t wish others to know.
How long are you keeping this open?
Spots are open until I fill up bookings– it all depends on interest, as this is a new offering. I’m only booking TWO 6 month mentorships for the first half of the year and ONE mini mentorship per month in Q1 to ensure that I can give you proper time, attention, and advice. A big thing I believe in is being intentional to who and what you say yes to, so you can rest assured that if I’ve committed to being your mentor, you aren’t getting lost in the noise or just one of dozens.
Are you ready to grow the copywriting business of your dreams?
apply now
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