Celebrity stylist Allison Berlin had a successful business model but she was ready to adapt to the times and move her mostly in-person business online to give greater access to professional, expert styling. We developed a client persona that encompassed her existing clients as well as the new clients she hoped to reach by expanding her digital presence. We also created the strategy for the brand message, which was carried through the website, the lead magnet, and the email nurture sequence designed to attract new clients into the business.
Now, Allison has an elevated, chic website and funnel speaking to not only her expertise but also the incredible benefits that clients receive from working with a professional stylist.
editorial, chic, elevated, approachable
Brand Messaging, Website Copywriting,
lead magnet, nurture sequence, quiz creation
revamp design studio