The website Copy Audit That Transforms Visitors Into True Believers
Copywriting that calls in dream clients, prequalifies leads, and makes sales calls a formality.
The must-have copy audit helping service providers and creative founders turn their business from 'another option' to 'the only choice.'
get the audit for $599 $97
normally $599. yours for 85% off for a limited time
You may have a working website right now, but are the words doing absolutely EVERYTHING they can to get you booked?
Right now, your words are selling you short. You're overexplaining your work, watching dream clients hesitate (or walk away entirely), and stuck with messaging that sounds fine but doesn't feel like you.
You might be a ‘pretty good’ writer. But there are psychological triggers, storytelling arcs, and sales-driven copy that NEED to work hard for you to book clients. That's where the Complete Copy Audit comes in...
If your dream clients are landing on your site but not booking, your words aren't just failing to connect — they're actively working against the very expertise you've spent years cultivating.
your website is undermining your story.
- Kara Duncan, The Kara Report
"Working with Kayla on my website audit was one of the easiest "yeses" I've made for my business. Before the audit, I knew something wasn’t clicking with my copy. It sounded good, but I knew it wasn’t converting the way it should. But I also knew that I was too close to it to see what needed to shift. Kayla delivered exactly what I needed: a clear, thoughtful, strategic outside perspective. It felt like sitting down with a friend who gets your business and your audience and isn’t afraid to lovingly call out where things could be better. The suggestions she made weren’t just helpful, they were incredibly specific and actionable. I was able to start implementing changes immediately, which is a big deal for someone who values simplicity and momentum. What really surprised me (in the best way) was how easily she stepped into the shoes of my ideal client. Her feedback helped me reframe my messaging in a way that feels aligned, clear, and high-converting all without losing my voice."
"If you’re feeling too in the weeds of your own copy to see the gaps (or you just want someone smart, strategic, and easy to work with), this is what you need."
This isn't just a surface-level review or simple line edits. This is a comprehensive diagnosis of the story your website is currently telling — and more importantly, the story it should be telling instead.
A precision intervention for websites that should be converting but aren't.
the website copy audit
Most of all? You're too immersed in your own expertise to see what truly sets you apart in a crowded market.
You keep getting asked questions that your website should already be answering, creating endless explanation cycles that drain your energy.
You're tired of hearing "I'll think about it" from prospects who seemed so enthusiastic until they visited your site.
Your website has become a liability rather than an asset — a place where potential clients go to talk themselves out of working with you rather than into it.
this copy audit is your turning point if:
book your audit for just $599 $97
You sense a disconnect between the transformation you deliver and the way you're articulating it online.
You've raised your rates (or want to), but your messaging still positions you as accessible rather than exceptional.
What business owners love about the copy audit:
the website copy audit
All delivered within 14 days
book yours now
What the Copy Audit delivers:
Every page of your core website (home, about, services, and contact) dissected through the lens of both conversion psychology and literary technique. You'll see exactly where your words create distance instead of connection, confusion instead of clarity, hesitation instead of conviction.
Strategic Diagnosis of Your Brand's Unique Position
A clear identification of the narrative threads that make your work distinct, with specific guidance on how to weave these threads through every aspect of your copy. No more blending in with industry jargon or drowning in safe language.
Line-by-Line Annotated Suggestions
Precise recommendations for transforming weak or generic copy into powerful, conversion-focused language that maintains your authentic voice while elevating your perceived value. You'll understand not just what to change, but why each change matters.
A Personal Walkthrough of Your Website's Story Arc
A one-on-one, 30-minute call where I walk through your site as both a skilled copywriter and a potential client, highlighting the emotional journey your words create and revealing the subtle shifts that transform passive browsers into eager clients.
Voice of Customer Translation Cheatsheet
A breakdown of how your ideal clients actually describe their problems and desires, creating a bridge between their language and your expertise. This alone will transform your ability to create immediate recognition and trust.
The words on your website aren't just failing to capture your brilliance — they're actively diluting it.
They're reducing your years of expertise into lukewarm platitudes. They're turning your unique methodology into forgettable noise. They're making you sound like everyone else, when in reality, there is no one who does what you do, the way you do it.
This isn't a design problem. This is a story problem.
You've crafted the vision. You've invested in the aesthetic. You've poured yourself into creating offers that transform lives. Your client testimonials speak volumes.
But when those carefully cultivated followers finally click through to your website, something shifts. The magic dissipates. The connection fades. And instead of the immediate "yes" you deserve, you're met with silence — or worse, tepid inquiries from clients who question your worth.
Most websites describe a business. Mine makes sure yours sells it.
get the audit for $599 $97
When I audit your copy, I'm not just looking at what you say — I'm examining how you say it, where you say it, and most importantly, what you're not saying that you should be.
This isn't just another copywriter looking for grammar errors or suggesting more bullet points.
why this works: the literary advantage.
- Where your copy creates cognitive dissonance — those subtle moments where your words undermine your authority or create unnecessary friction for the reader.
- Where you're burying your most compelling differentiators beneath generic industry language or hiding them so deep that no one finds them.
- Where your messaging creates intrigue but fails to resolve it — leaving potential clients interested but ultimately confused about the specific value you provide.
- The exact places where stronger, more precise language would instantly elevate your perceived expertise and justify premium pricing.
- The narrative threads that, when properly amplified, turn your business from another option into the only choice.
Exactly what you’re getting:
- EXTENDED CALL: Instead of the 30-minute call that’s already included, we’ll spend a collaborative hour together taking a deeper dive into the line-by-line edits, screen-share style. More time for detailed questions, adjustments made in real time, and higher-level messaging strategy.
- WRITING TIME from me, post-call: That’s right– this isn’t just a ‘pick my brain’ moment. After we hang up, I’ll spend the next 90 minutes getting to work on the 3 biggest areas of improvement that we identified for your audit– punching up headlines, rewriting service descriptions, and making those call to actions burst with “holy shit I need this now” energy.
- YOUR COPY, POLISHED: Once the clock runs out, I’ll send over a your core pages in a shiny new document noting key changes and any further areas of improvement– all ready for you to copy and paste into your website.
- 1 week of PRIVATE VOXER SUPPORT so you can ask any burning questions about your copy or messaging and get crystal clarity around those things you always wanted to ask a copywriter outside of a full project.
Normally $897. Yours for $697.
Get Kayla's Help Rewriting Your Copy
limited time bonus
Yours for just $697.
add the intensive at checkout
You need an expert copywriter to get INTO your document with you– not just tell you what to do. The Wordplay Power Intensive combines the best of a strategy call with real-time writing.
We take the exact edits from your audit and implement them together, live. Not a full rewrite — a targeted fix of the specific problems bleeding your conversions.
Examples of what we can work on
- Sharpening your current headlines to create immediate clarity about who you serve
- Service descriptions transformed into "holy shit, I need this" moments
- Your about page revised to build authority instead of just listing credentials
- Weak calls-to-action replaced with language that creates urgency
- Wishy-washy, sounds-like-everyone-else phrases turned into confident, conversion-focused copy
Wordplay Mini Intensive
Why buy this?
- Get my help outside of a full project – this is a rare opportunity to get personalized help in a rapid-fire intensive
- Skip the waiting and get clarity now – the longer your copy sits on your site, the more it’s costing you sales, opportunities, and dream client projects. Let’s fix that.
- Know exactly what’s wrong and fix it, stat. While the audit identifies where you’re holding back, the intensive helps you make the big changes, without overthinking.
omg i totally need this!!
what you'll walk away with:
- A comprehensive diagnosis of your website's current messaging effectiveness
- Specific, implementable copy edits that immediately strengthen your positioning
- A clear understanding of your unique narrative advantages in your market
- Concrete language patterns that create immediate recognition with your ideal clients
- The confidence that comes from knowing exactly what makes your work worth investing in
- A website that finally works as hard as you do—selling your expertise even while you sleep
the investment:
book your audit now
Your website should feel less like a sales pitch and more like your audience's favorite book—the kind they can't put down, can't stop thinking about, can't help but share.
Because sometimes the difference between crickets and clients isn't a complete rebrand. It's not a new photoshoot. It's not even a new offer.
Sometimes, it's simply finding the right words to tell the story your work deserves.
Let's write that story together.
— Kayla
Words Build Worlds. Let's Make Yours Unforgettable.
