As you book your designer and pin inspiration for your moodboard, you can’t help but feel that your message is holding you back. That you’re struggling to formulate your ideas clearly. That you have something to say but no idea how to say it beautifully and on-brand.
What you need is a copywriter who will take the wild ideas into your head and form them into words that actually make sense to read. Someone who will give voice to your dreams, say what you mean, and transform your vision into conversion copywriting that reaches into your client’s hearts and inspires them to take action.
Dream clients filling out your contact form because your website spoke to them
A signature approach that’s so unique clients have to book you because you’re the only one who can solve their problem… and they know it.
A messaging strategy in place that makes you money because it’s not only true to your brand, it’s powerfully crafted in every way.
Every project begins with a thorough onboarding process, which includes a project questionnaire and research on our end. In the intermediary time before our official start date, we'll request 3-4 client names for us to reach out to so we can conduct customer interviews with your dreamiest clients. This helps us understand and gather voice of customer, nail your message, and ensure you can attract more of your absolute best people in your all-new messaging and copywriting. This step begins as soon as you provide your clients' names and emails. We'll do the legwork of scheduling and conducting interviews. After these interviews are complete, we'll compile a customer research report sharing our findings & insights.
Customer Interviews & Research
With all of your materials submitted, we'll schedule a 60-90 minute strategy call to go through everything you've shared, ask questions, and align on your messaging goals. If we're done with customer interviews, we'll dive into writing your brand messaging guide, which includes things like your Storybrand framework, positioning language, taglines, and so much more. This guide will be the cornerstone of your website copywriting in the next step, not to mention an amazing resource to share with your team and use while communicating your brand across all platforms.
Brand Messaging Strategy
Once we journey through the revision process to ensure that your brand messaging guide is completely aligned and feeling juuust right, we'll share the copywriting for your homepage to share how your messaging will begin to translate onto your website. With your approval, we'll plan, strategize, and write the remainder of your website copy and invite your feedback & revisions. Together, we'll refine your website copywriting.
With all of your materials completed, you'll take one last look at your full website copywriting document to ensure that everything is looking great. We'll adapt feedback and ensure all comments are resolved before we share your docs with your designer and officially call your project complete. In a few weeks or months when your design is done and you're ready to share your new message with the world, we'll hype you up and celebrate your launch!
Review, Refine, & Finalize for Design
Personality-packed, high-converting website copy for 5-7 pages of your website (price doesn't change for more or less pages)
A 30+ page Brand Messaging Guide that includes positioning, taglines, brand voice, the Storybrand framework, and much more.
In-depth brand research to help you speak to your people and stand out in your industry
Website strategy and direction that guides the structure of your website for maximum conversions
One 60-90 minute intensive to unpack your brand message & strategize your copywriting plus 1-2 optional 30-minute check in calls
In-depth client questionnaire to gain clarity on your project goals & brand direction
SEO Starter Kit including keywords, page titles, meta descriptions, and H1 tags to help you rank
Up to 3 Structured Rounds of Revision at each phase of the project (most clients only need 1-2!)
Communication with your designer and/or layout recommendations for your website template or custom design
In-depth Loom videos at each stage of the process sharing our approach to your copy and inviting your feedback
3-4 customer interviews with your dream clients & customer research report, to incorporate insights into your messaging
PLUS: A supportive check-in 3 months after offboarding to give you the opportunity to ask questions or request light edits that may be required before or after your launch
We create a strategy, a narrative, and a story that makes the people you want to work with take notice because your words are so unique, powerful, and memorable that they can’t help but be a part of what you’re doing.
Clients who have worked with The Literary Co have come away from this process energized by their message and often end up reaching (multi) six figures, hiring in their business, scaling their services, and achieving dream collaborations.
Why are you different from other copywriters?
After working with more than 100+ clients, we have the portfolio, the results, and the proven process you need to get where you want to be in business. We stay in our zone of genius and specialize in working with women-owned, small creative brands and only work with clients we’re genuinely excited by. You can rest confident knowing that we are deeply familiar with your space and have the writing chops to elevate your brand.
What kinds of results have people seen from your copywriting?
Clients who have worked with us have come away from this process energized by their message and often end up reaching six figures, hiring in their business, scaling their services, and achieving dream collaborations they wouldn’t have before working together.
How do you sound like me after only speaking with me a few times?
As a copywriter who’s worked with creatives since 2018, we know the right questions to ask to discover in-depth insights that lead us to messaging gold. We also have a keen eye for seeking out patterns, doing research, and understanding you so that the resulting copy is reflective of your brand. We begin the project with a questionnaire and a 60-90 strategy call to go deeper and seek the right words. We then use these materials in addition to our brand research process to create a brand messaging strategy before writing any website pages. That means that by the time we’re writing your website, you’re totally happy with the direction and message of your brand!
How long does this take?
Our process for brand messaging, customer interviews, and website copywriting takes approximately 8 weeks from our project start date and kickoff call.
How far in advance do you book clients?
We usually book projects 2-3 months in advance and always recommend planning ahead wherever possible. Still, sometimes we have last-minute openings and always encourage you to reach out to see what our current availability looks like if you feel we’d be a good fit!
Do you offer payment plans?
Always! Your project fee is split into 5 monthly payments, collected through Honeybook via an automated payment plan that you approve when you book your start date. That means you’ll owe a 20% deposit before we can onboard you and even have the ability to continue making payments after the project is over to make this investment more sustainable for you as a small business owner.
Can you help me name my business?
No, unfortunately we do not offer naming services, but we're happy to brainstorm with you on our call.
Can you help me come up with taglines?
Yes! This is just one of the many value-adds you will receive in your brand messaging presentation. As part of every experience, we'll work together to structure your offerings, drive the structure & framework of your site, and give you a lasting brand story that you can move forward with for years to come. These are all a part of this integral step you’re taking in your business.
Do you use the Storybrand framework?
Yes! Every brand messaging guide includes the Storybrand framework as part of our process. Even if you’ve read the book and completed a Storybrand script for yourself, we find that most of the time our clients are eager and excited for us to elevate their ideas and harness their musings into a core messaging framework that exceeds their expectations. As someone who has guided hundreds of clients through the framework, we know what we’re talking about when we say it’s one of the best messaging frameworks out there!
Do you conduct customer interviews?
Yes! Your project includes up to 3 customer interviews to help capture the voice of customer and ensure we communicate it beautifully in both your messaging and website copywriting. We also analyze your existing testimonials and do extensive research on your brand and competitors as part of the process already, along with any additional data on hand. This offer is particularly great for someone who has a lot of ideas and needs help distilling them into a clear, discernable message.
Can you write my sales page/email sequence/blog posts?
Yes! We offer VIP days that can be added on to any project. We’ll discuss it on our discovery call!
If I want to add on more pages after our project starts or even after we finish working together, is this possible?
Absolutely! We are always happy to scope more website pages into your project should you determine that you need additional copywriting later on in the project or even after we work together.