Great literature doesn’t convince you to keep reading. It compels you. Not with flashy tricks or over-explaining, but by pulling you into a world you don’t want to leave.
What if your website
could do the same?
If you’ve ever opened a book, felt grabbed by the first line, and couldn’t stop reading, you know what I’m talking about when I say that your messaging has the power to do the same.
Seriously. A book hooks you in with:
- A compelling opening line that makes you want to read more
- A world you can step into and lose yourself in
- A rhythm, a voice, a feeling you recognize but can’t quite put into words
Your website can do the same. (And it should.)
Easy to skim. Instantly forgettable.
Informative. Predictable.
Most websites are the business equivalent of a textbook.
Your website isn’t just a place to tell people what you do. Lay out your offers like a menu. Talk about how you save them ‘time’ and ‘money’ (even if you do). It’s a place to make them feel something.
The most effective messaging doesn’t just explain but immerses people in your world. Your website should be the kind of space where someone lands and thinks: “I want to be part of this.”
Because when you get the words right, it stops feeling like marketing. It starts feeling like that book you can’t put down.
The best brands, the best websites, the best marketing doesn’t just have ‘all the right elements’ or ‘check all the boxes.’
They genuinely speak to people.
It’s a way of writing that will change your business for good. This isn’t a group program that will take you forever to finish, with 5,000 modules you’ll never watch.
This is not just another course.
By the end, you’ll have an entire messaging system and website copywriting that uses storytelling principles and timeless literary strategies– it speaks authentically to your talents and stories, sells on your behalf, and serves as the hub for the entirety of your marketing efforts. You’ll also have clear guidance for how to implement this messaging system across your various platforms– from Instagram to email marketing.
This is a focused but fun self-guided writing lab.
Your messaging should make your audience stop scrolling. Hold their breath. Say, “Holy shit, this is for me.”
The best stories don’t sell you on the next page.
They pull you forward effortlessly, without force.
Great literature has always known this truth:
This is what we do in Brave New Words.
It’s time to stop…
✗ Watching dream clients hesitate or walk away because they’re not quite sure what makes you different.
✗ Being stuck with messaging that sounds fine but doesn’t feel like you.
✗ Standing too close to your own work to see what makes it truly extraordinary.
✗ Losing high-dollar projects to competitors who sound more articulate.
✗ Trying to sound "luxury" in ways that feel inauthentic.
✗ Watering down complex ideas trying to make them "accessible."
✗ Getting stuck between sounding professional and showing personality.
✗ Lose potential clients because your copy doesn't match your expertise.
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Brand & Web Design - With Grace & Gold | Naming Advisory - 26&ThenSome | Brand Photography - Vania Elise Photography
