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Write every piece of copy in your business
Grow your brand and do big things in your business.
without the stress.
The only copywriting group program for business owners teaching you how to write copy for every part of your business so you can have confidence, make bank, and grow.
a lot
TBH: There are of copywriting courses out there. Almost
teach you how to be a better copywriter for your business beyond your website copy.
While the resources exist to help you hit ‘publish’ on your website with some nice words that make a few people inquire, what happens next?
none of them
Do you...
Use mad-lib style copywriting templates and struggle to stand out where everyone else just sounds the same online (as you halfheartedly try to nurture your audience)?
Point and dance on Reels but mostly just end up frustrated by the algorithm, wishing for a way for your content to speak for you on other platforms that you actually own?
Wish you could grow your email list with great content but mostly just feel burned out by the idea of creating a unique newsletter that people want to read?
Attempt writing a sales page that doesn’t get the people you want into your programs because you don’t know what copy elements need to be in place for you to attract dream clients?
Join a copywriting course from a big-name copywriter with so many students they can’t give you the time of day?
Sure, you need guidance on your brand message and website copy (and you're in the right place for that), but there’s more to life than the initial launch.
You want to do big things, like launch a program, create a course, or simply nurture your subscribers beyond the pages of your website.
You want a website that speaks for you. A brand message that works. A strategy that you can return to on-repeat because it’s dialed in to the people you want to work with most. You want clients that value and respect you, people who get it and believe you are worth paying WELL because your words spoke to them.
As a hardworking creative business owner, you’re good at what you do. But your copywriting and content isn’t pulling its full weight to help you grow as a business owner.
You need a bigger transformation, high-level help that can’t be found in a $37 mini offer, a freebie, or a one-time project with a copywriter.
What if I told you there was a way to become your own copywriter? To learn how to write each element of copy in your business so you can not only own the process but write with and , all while sounding as you attract dream, high-ticket clients?
Confidence
Clarity
elevated
Too good to be true? I think not!
Hiring a copywriter every time you need something is simply not sustainable for a small business owner. But you need high-level support by your side, and better strategies than the freebies you’ve been piecing together or random courses gathering dust in your inbox.
You know that you need a better way to differentiate yourself. But hiring a copywriter every damn time you need something? That’s not an option.
Wouldn’t it be nice to open up a Google doc and write that page of copy you need, any time you want and on-demand?
What if you could be your own AMAZING copywriter for your business so you can have better ROI and build community around your brand?
What would it be like to…
Join a writing incubator uniquely made for the needs of creative business owners, where you can get better at writing for your business without the stress.
Write better blog posts, web pages, email sequences, and more.
Become a better writer for your business.
Feel confident writing everything from a webpage to a sales email to an Instagram caption.
Get 1-1 help from a copywriter while being empowered to learn how to write copy for yourself without having to hire someone every time you need copy.
Join an exclusive small group of creative women helping each other grow and succeed, all while learning how to write expert copy.
Introducing
An exclusive group copywriting program for business owners
Tired of Googling around looking for ‘how to write a sales page’ or ‘how to write a great homepage’ and not sure who to trust online.
Needing to make copy less overwhelming so you can just write and be done already.
Done with copywriting templates that gave you a general idea for structure and implementation but left you hanging when it came to writing with personality and magnetizing people to your unique way of doing things.
Struggling to write copy that you know will get results.
Fed up with courses that promise ‘hot seats’ to a select few, passing you over for feedback that would offer you greater success.
Frustrated after hiring a copywriter. They were great, but now you want to update your copy and see it succeed for the long haul.
Needing to nail your brand language and delve deeper into strategy work (yes, strategy can happen without a visual rebrand!).
Desiring to learn website copy, but at the same time, ready to learn other types of copywriting, too. (After all, your copy can’t write itself.)
This is right for you if you’re…
Throw out the half-filled copy templates in celebration and
let's write!
Photographers
Wedding Professionals
Strategists
Educators
Podcasters
Virtual Assistants
Project Managers and OBMs
Coaches
Stylists
Brand designers
Web designers
Artists
Travel Advisors
Creative Directors
This program is perfect for…
…. And creatives of all kinds!
If you are...
A business owner who is tired of trying to hack their own copywriting but doesn’t want to hire a copywriter every time they need something.
Or even...
A newer-to-business creative who needs the ability to sell with their words so they can finally scale their business.
Then you’ve found the place where creative business owners are learning copywriting with confidence!
Here’s a look into the program:
Want to know exactly what you can expect from The Copy Society?
Copy Foundations
We’ll begin by sharing some copy basics so you can get your feet under you as we begin the program and get writing!
module one
Research and Excavation
Before we write a word of copy, I will show you my exact methods for client research and customer data so we can write great words, powered by language from your customers.
module two
Brand Messaging
You’ll discover how to position and differentiate yourself, stand out in your space, clarify your voice, and write your customer journey.
module three - dropping oct. 15
Website Strategy & SEO
In this module, we’ll work together to layout your website pages, build out strategic SEO queries you can incorporate into each page of copy, and even run a heatmap on your site to collect data and see what performs!
module four - dropping nov. 1
Website Copywriting
You’ll learn how to write copy for home, about, services, portfolio, and contact. Once we have some copy ready to go, you’ll learn the basics of editing your writing, spotting errors, and improving the overall flow and experience of your words.
module five - dropping dec. 1
Sales & Landing Pages
Once your website copy is complete, we will take an in-depth look at how to write long-form sales pages (like the one you’re reading right now!) for day rates, courses, programs, and products.
module six - dropping jan. 1
Lead Magnets & Tripwires
You’ll discover what makes a good lead magnet, the pros and cons of each type, and get group feedback on which idea to move forward with.
module seven - dropping jan. 1
Email Sequences
Now that your lead magnet is ready to go, you’ll write a winning email sequence that inspires people to open your messages and take action. You’ll also discover how to create a branded newsletter people are excited about so you can maintain your subscriber base and grow week to week!
module eight - dropping feb. 1
Content Strategy & Blogging
You will learn how to write blog posts that speak to search engines and people, all while boosting traffic to your site and bringing people into your orbit.
module nine - dropping feb. 1
6 months of mentorship & community
9 modules, including slide decks, copywriting swipe files, course materials, how-tos, and frameworks
Guaranteed regular copywriting audits from Kayla on a piece of copywriting in your business (that’s 5 audits total!)
Implementation weeks & coworking to implement what you’ve learned
Twice-monthly group calls for 6 months (that’s 12 calls total!)
what's included
Over-the-shoulder editing so you can see exactly what makes a piece of copy tick and how to make it better
Exclusive Group Slack channel, where you can ask questions, connect with creative business owners, and submit copy for feedback
Calls with guest experts (TBA)
A custom-embroidered, exclusive group sweatshirt to welcome you into the group. We’ll send this along as soon as you’re in!
Lifetime access to the copywriting course, even after the program ends
If you follow the program step-by-step, you'll come away with:
Brand messaging & positioning that shows why you’re different
Converting website copy that sells your services & shows your value
A sales page for a day rate, course, or product
A funnel (including a lead magnet & email sequence) that helps you grow your subscriber base
A branded newsletter that helps you retain and attract subscribers
An SEO plan and blog posts
Pillars & a plan for your social content that aligns with your messaging
Brand messaging & positioning that shows why you’re different
Converting website copy that sells your services & shows your value
A sales page for a day rate, course, or product
A funnel (including a lead magnet & email sequence) that helps you grow your subscriber base
A branded newsletter that helps you retain and attract subscribers
An SEO plan and blog posts
Pillars & a plan for your social content that aligns with your messaging
In other words, copywriting for every part of your business, top to bottom, ready to implement. Whether you’re editing and rewriting existing copy or creating entirely from scratch, this is the perfect place for you to build your skills and boost your confidence level in your copywriting abilities.
In this program, you’ll get my eye on your copywriting for a fraction of that price.
If you were to hire me to write these deliverables for you, it would cost upwards of $20k.
I’m Kayla
meet your copywriting coach
Since 2018, I’ve worked with hundreds of creative business owners just like you, on everything from brand messaging to website copy, sales pages, email sequences, blog posts, and more.
Now, I’m here to show you what it’s like behind the curtain of a six-figure copywriter’s process & strategies so you can be your own copywriter and book out your calendar!
Copywriter & Strategist for Creative Business Owners.
I have answers to your
burning questions!
How is this different from other copywriting courses or programs out there?
Unlike copywriting courses that are focused solely on one type of copy, this program offers support in all areas of writing for your business. That means you’ll come out of this experience as a better writer for your business who is equipped to write well & write confidently for everything you need content for. Plus, you’re not just getting a course. You’re signing up for a group coaching program that gives you the resources, mentorship, and support you need to grow.
I’m a copywriter myself. Should I apply?
This program is made for business owners who are not copywriters themselves. That being said, we *may* welcome some copywriters into the program if it’s a good fit, but we will prioritize other business owners who apply because that is who the program is ultimately made for!
Chances are, if you’re a copywriter, you’re better off seeking out copywriting education that is specific to working with clients. This program isn’t intended for you to learn and then sell your services as a copywriter. We *may* do something like this in the future in a different program and will keep you posted if that ends up being the case!
This is a big investment for me. Are you sure it will work?
Investing in your business is a big deal! That’s why we’re offering penalty-free payment plans (who ever thought charging more to split up payments was a good idea anyway?!) that allow you to extend the cost of the program over 6 months! Plus, you’ll come away from this program feeling more confident than ever in your copywriting skills, allowing you to make back your investment, and more.
Do I need to know a lot about copywriting to join this course?
Not at all! While it’s ideal to have a working knowledge of the value of great copywriting, I’m here to teach you how to write for your business. We’ll walk you through each step and improve your copywriting individually and within the group setting. If you ever get stuck, I’m just a Slack message away and always willing to help!
How many people will be in the group?
We’re limiting enrollment to a max of 15 people (but honestly, we’ll probably have fewer than that, most likely a group of 5-10) to ensure that everyone has a fair shot at receiving guaranteed feedback, guidance, and mentorship at every step. We also want to ensure that everyone in the group can create friendships, share, and have a voice in our twice-monthly calls.
There’s a lot of material in the program. How will you make sure I don’t get overwhelmed?
Because this course doesn’t whip through major copywriting principles in a few weeks, you’ll have time to settle in, watch (and re-watch) course materials, receive mentorship, and learn. You’ll learn about copywriting, but also have time to implement and get feedback to ensure you’re on the right track. Also, you have me in your corner to oversee your writing, give feedback, and help you improve your instincts.
When is this program reopening?
Because of the high-touch nature of the program, we won’t be re-opening The Copy Society to new members until sometime in 2023 after our founding members have completed the program and we’re ready for more people to join!
Can’t I just do this myself?
Could you? Most people struggle to write copy for their business because of a lack of structure, accountability, mentorship, and guidance. In this program, you’ll receive all of those things and come away with copy for your business that will help you sell and grow on repeat.
When is this program running?
This program runs for six months, starting in September and running through early spring. When you enroll, you’ll receive the full schedule, which includes breaks for major holidays (including American Thanksgiving, Christmas, etc.) and a breakdown of timelines for each portion of the program.
When will the group calls be?
The group calls will take place every other Monday at 2pm EST, starting on September 26. You’ll be added to the Google Calendar invite and always have the Zoom link on hand to join our meeting. We highly recommend attending live, but if you can’t make it here or there, we always record calls and upload them into the course platform so you can rewatch.
Is this only for people in North/South American time zones?
We’re in the Eastern time zone, but scheduling is also ideal for others, including Pacific, Mountain, and Central. We do welcome people from all regions, but please note that the group calls will most align with the Western hemisphere.
What if I have more questions?
Email me at kayla@theliterary.co or dm on on Instagram @theliterary.co. You can also add any questions you have in your application to the program when you fill out the form below.
You Have a Choice
It's Entirely Up to You.
You could pay $1K (or more) for a copywriting program that *only* teaches you how to write your Website Copy. Or, you could go all-in and learn how to write all the foundational pieces you'll need to grow your business.
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