hen you think about the future of your business, you have the vision and the drive to get there. What you’re missing is a purposeful, cohesive, attraction-driven message that will call in the people you’re most excited to work with.
You may be feeling that “I don’t know how to talk about myself” kind of feeling, but, more than that, you need help extracting your genius and downloading your dreams into words that will make sense to the people you want to work with most. You’re craving the kind of language that will light people up and show them what you have to offer (and you have SO MUCH to offer).
Making a pivot in your business (and don’t want to seem out of left field to your audience)
Expanding your offer suite in new directions
Raising your prices and want to be sure you’re ‘high-end’ enough
Stepping into education as a service provider
Heading into a launch with a new product (or just one that needs a little love)
Growing a team and ready to ‘message out’ how to share that you’re a studio with employees or contractors now
More established and changing some things up in life and biz
Ready for that 2.0 or 3.0 moment in business where you feel ‘figured out’ and buttoned up
Or just plain ready to stop playing small and show up in a bigger way
You’re one step back from web copy and instead seeking out greater, higher level support to extract the message, core storylines, and unique approaches your audience NEEDS to hear to buy high-ticket services from you (and not your competition).
This is right for you if…
Perfect for the business owner who needs targeted guidance on extracting their brand message, purposefully communicating with their audience, and saying the RIGHT things that will lead to more connection, engagement, and sales.
A three month workshop-style coaching experience where we’ll map your message and meaningfully differentiate you from the rest through words.
Brand Messaging Consultancy
You’re a creative, service provider, educator, or coach with a vision
You need an outside perspective to hear you out, recognize your uniqueness, and help you communicate it with a figured-out PLAN, not a duct-taped, we’ll-get-to-it-later strategy
You’re ready to go deeper on how you talk to your audience
You desire nuance, precision, and clarity in your messaging
You need help tracing out your signature method and refining the pitch behind your offers
You need purposeful, enticing, and exciting story hooks to grab people and make them want to hear from you
You don’t have a brand voice but would like to find yours
You need help seeking out industry gaps to identify your uniqueness
I’ll bring a pdf version of the brand messaging guide we’ve been working on together. This is where we’ll refine language and finalize your document. We’ll also discuss how to put your message into action within your brand across your website, sales copy, and content.
Polish Your Brand
Now that we’ve aligned the macro elements of your brand message, now we can zero in on nuanced brand language. We’ll dial in the voice and tone, key words and phrases, and taglines of course.
Purposeful Brand Language
Now that we’ve assessed your positioning as the guide, now we’ll dive deeper into your core story, uncover storylines that will endear you to your audience, and create purposeful content pillars and talking points that will be applicable to your product suite, your next launch, and your content plan.
Your Founder Story, Key Storylines, & Talking Points
curious About how this allllllll looks?
read below for the topics we cover in your sessions (hint: this is just scratching the surface!)
In your third session, we’ll map out your offers and their key messaging points. If you have multiple programs, 1-1 services, courses, or coaching offers, we’ll determine the core promises of each, how they stand out from one another and, distinctly who they’re for. We’ll make sure that each is purposefully differentiated and also discuss and develop your signature approach.
Offer Messaging, Positioning, & Signature Approach
With your vision mapped, we’ll dive into not just who your customer is but also what their journey will look like within the context of your brand. Guided by the Storybrand framework, we’ll discover how your people navigate their struggles but also, how you answer the call to guide them and be the solution they’re searching for.
Your Customer's Journey
We’ll begin our experience together with a fully workshop-style onboarding process. Instead of filling out questionnaires, you’ll schedule your sessions and be guided through a coaching experience that will help you uncover your message. In our first session, we’ll go in depth into your big-picture vision, aspirations, and plans. This will guide our work together and inform what comes next.
Your Goals & Vision
Six workshop-style sessions to uncover your brand message and guide you through my signature messaging framework
Slack access to me M-F to share ideas, ask questions, and get my insights on the things you’re navigating within your brand for 3 months
Your brand messaging guide, the culmination of everything we work on together, which will include a pdf and Google Doc version.
Optional customer interviews to uncover voice of customer, plus access to my bank of survey questions
One 90 minute working session to update a key asset of your messaging and brainstorm next steps
Content pillars, ideas on what to post and write to your email list, and strategy around your business and/or an upcoming launch
Brand messaging is foundational to your success as a business owner. When you know your core storylines, can articulate what your brand is about, and express all that you are with style, clients flock to your unique way of doing things.
This service is perfect for the business owner who has an established brand but doesn’t have the basics of their messaging established. Also recommended for clients on the search for their brand’s message and needing clarity around what their brand is all about.
Confidence in what you're saying & how you're saying it
A clear, compelling message that speaks to the right people
Clarity around your values, your mission, and your vision, channeled through your marketing
A clearly articulated point of difference that *definitely* shows how you're different from the competitors
Powerful taglines, brand clarifiers, and headlines that work for your business across all platforms
Wait, so this doesn’t include website copy?
Nope! This workshop-style coaching experience provides you with the messaging that will end up informing your web copy, sales copy, and content, but I don’t write those pieces for you. However, if you’d like for us to do so at the end of our time together, we can definitely explore the possibility.
How long does this take?
The full process is three months. We’re currently booking late 2023 and early 2024 dates, so reach out soon to get on our calendar for this particular experience.
Is the working session like a VIP day?
Nope! It's NOT a VIP day. After we finalize your brand messaging guide, we spend some extra time together to actionably apply your message so you can confidently carry it forward throughout your brand. We do this in a longer session where we'll open up documents and iterate ideas to help you accomplish this. We may do some writing during our session -- for example, we may open up your current website and talk about where to use certain aspects of your messaging, start drafting text for a brochure or welcome packet, brainstorm and strategize a lead magnet, or map out some emails. I don't make guarantees, but you're sure to come away with clear direction and next steps for applying your messaging guide consistently.