Sounding fun and personable with friends comes naturally to you. But writing it all down, encapsulating your mission in a neat package on your website and making it SEO-friendly? That sounds crazy difficult. You know that SEO website copy will get you noticed and attract your ideal client. But how exactly do you go through […]

You may be wondering… why is everyone so interested in brand adjectives that describe your site? Shouldn’t visuals and brand colors speak for themselves? Not when website copy is such an important part of your brand equation. Story time: Not long after I joined Pinterest (back when it was invite-only!) one of the first boards […]

I see you, sitting at your desk with Google Docs open, plugging away at your website. It’s time for a rebrand. And you’re just not sure how to write a homepage headline that converts. The first thing that’s making you fall into the trap of fear and self-doubt is your homepage, the dreaded moment when […]