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Brand and Website Designer

Business:

Position Carly as a trusted, experienced, and skilled designer who stands out for her background in architecture and care when working with clients.

Ensure that clients understand that Carly’s design style is mutable, depending on the needs of the client, which are always prioritized before a specific aesthetic.

Convey a subtle architecture-inspired theme while prioritizing clarity over cleverness. Since Carly went to architecture school and used some of its methodology in her design work, she was excited to integrate this metaphor and theme into how she talks about her brand as a whole.

Project Goals

design by

Schematic Design Co.

Brand and web designer Carly Teigeler reached out with big dreams of expanding her one-woman business into an agency, showing her expertise in an all-new website, and renaming her business. We began the project by renaming her brand from CE Studios to Schematic Design Co, a name rooted in the architecture background that informs her design work.

We then led into brand messaging designed to position Carly as an experienced, skilled designer and converting, unique website copy. Since working with us, Carly has scaled into a six-figure design studio that attracts deeply aligned ideal clients.

playful, balanced, trusted, centered

Brand Voice

Schematic Design Co.

Brand naming (note: we no longer offer this service)
Brand messaging strategy
Website copywriting

The Project Scope

View the Live Site

“The messaging and copy is still serving me SO well!! That rebrand was g’damn game changer. I still reference the messaging guide all the time!”

"Years later,

- Carly, Schematic Design Co

Playful / balanced / trusted / centered

the brand voice

Positioning

Click to learn the reasoning behind the words

In the primary headline, we carried metaphor through, while prioritizing an outcome-driven message of growing a business and meeting their goals.

In the positioning, we speak to the strategic, guided process that Carly takes her clients through and making the approach tangible, empowering, and inviting.

hover to preview website

The Finished Product

View the Live Site

“I have a whole new sense of clarity on what really makes me unique in my industry and how to talk about it in a way that feels natural to me and will also be fun & interesting for my audience.

Kayla's process was simple and seamless, and I always felt heard and understood. She took all of my long-winded ramblings and turned it into something streamlined, straightforward, and truly beautiful."

- Carly, Schematic Design Co.

An elevated, powerful brand message

All you have to do is trust the process. From research to website strategy, conversion copywriting to SEO best-practices, we construct a message that’s standout so all the right people will line up to work with you.
Get in touch now to book a 30-minute discovery call.