Blogging & Pinterest Strategist

Business:

Be seen as a wedding industry marketing leader; go away from being seen as a virtual assistant.

Show experience and authority; share testimonials, client results, and process to convey that Kiersten has worked with top wedding industry professionals (especially in the elopement space).

Speak to the agency Kiersten is building over the next few years – speak in “I”/”we” voice to begin moving in a future direction. Show how detail-focused, results-driven, organized, and client-experience first she is.

Project Goals

design by

Sonder Studio

Kiersten had been a blogging and Pinterest manager for wedding pros for several years, but she'd hit an impasse in her business. She decided to rebrand with a new name, copywriting, brand identity, and website to reflect how she had grown as a professional.

We worked with Kiersten to discover what makes her different, how we can share her stellar client results, and the different elements of her personal story that could be woven into the fabric of her brand experience to convey the value she provides clients.

The resulting website is an elegant, expert expression of how she serves elopement professionals.

Trustworthy, friendly, expert, geniune, real, adventurous

Brand Voice

With Grace & Gold

Website Copywriting

The Project Scope