Susie Boston

Susan is an established, award-winning studio photographer, but her website wasn’t speaking to the amazing experience she offers clients. While her photos spoke for themselves, she knew that potential clients needed to feel invited into her experience and be assured they can trust her during a significant life milestone: pregnancy and birth of their children.

Through our project, we created messaging that would speak to the studio experience, quality of work, editorial and elevated style, and her expertise photographing mothers and their newborn babies. She now has a website that speaks to her expertise in a whole new way.

With Grace and Gold

aspirational, welcoming, elegant, authoritative, refined, graceful

Brand Voice

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Clearly express the value that Susan brings to clients' maternity and newborn photography.

Share the process and experience behind the photos so clients are aware of the full extent of what is offered; Demonstrate that Susie Boston offers turnkey, full-service photography that goes above and beyond a standard maternity photo session.

Bring a more luxurious, high-end feel to the brand that clearly differentiates from other Boston and New England maternity photographers.

Project Goals

Brand messaging strategy
Website copywriting

The Project Scope

“I am really loving what you have created!!!! You really have captured what I wanted to convey!”

- Susan, Susie Boston

ASPIRATIONAL / WELCOMING / ELEGANT / AUTHORITATIVE / REFINED / GRACEFUL

the brand voice

POSITIONING

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In the main headline, we create a sense of joy and promise of what’s to come for moms-to-be who are looking for elegant maternity photography.

In the positioning, we not only wanted to appeal to Susan’s extensive experience but also convey the quality of her photos and how easeful and stress free her in-studio experience is for clients.

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The Finished Product

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An elevated, powerful brand message

All you have to do is trust the process. From research to website strategy, conversion copywriting to SEO best-practices, we construct a message that’s standout so all the right people will line up to work with you.
Get in touch now to book a 30-minute discovery call.