Maternity and Newborn Photographer
Susan is an established, award-winning studio photographer, but her website wasn’t speaking to the amazing experience she offers clients. While her photos spoke for themselves, she knew that potential clients needed to feel invited into her experience and be assured they can trust her during a significant life milestone: pregnancy and birth of their children.
Through our project, we created messaging that would speak to the studio experience, quality of work, editorial and elevated style, and her expertise photographing mothers and their newborn babies. She now has a website that speaks to her expertise in a whole new way.
With Grace and Gold
aspirational, welcoming, elegant, authoritative, refined, graceful
Clearly express the value that Susan brings to clients' maternity and newborn photography.
Share the process and experience behind the photos so clients are aware of the full extent of what is offered; Demonstrate that Susie Boston offers turnkey, full-service photography that goes above and beyond a standard maternity photo session.
Bring a more luxurious, high-end feel to the brand that clearly differentiates from other Boston and New England maternity photographers.
Brand messaging strategy
The Project Scope
ASPIRATIONAL / WELCOMING / ELEGANT / AUTHORITATIVE / REFINED / GRACEFUL
the brand voice
All you have to do is trust the process. From research to website strategy, conversion copywriting to SEO best-practices, we construct a message that’s standout so all the right people will line up to work with you.
Get in touch now to book a 30-minute discovery call.