Floral Designer
Business:
Construct a brand story that authentically reflects The Wild Fleur Co. with sophistication, depth, and soul; show what can be done for clients and why to choose them over someone else.
Attract clients who are design-driven, appreciate art forms, value floristry, and don’t seek out a florist for their event based on price.
Continue standing out as a wedding florist but also begin booking more clients for private events and corporate activations.
Project Goals
design by
The Wild Fleur Co.
Marissa started her floral business during the Pandemic, but was ready to step into a more elevated brand experience that would represent her style, talents, and what she can do for clients.
In a short time, she distinguished herself in the Bay Area, but was ready to step into a bolder, more confident era in business. That all started with messaging and copywriting that would connect with her ideal clients.
ambitious, intentional, artistic, purposeful, transparent, soulful
Brand Voice
With Grace & Gold
Customer Interviews
Brand Messaging Strategy
Website Copywriting
The Project Scope
View the Live Site
“It's exactly what I envisioned! From the tone, professionalism, and heart, you nailed it.”
- MArissa, The Wild Fleur
Customer
Voice of
“On my wedding day, the floral arrangements were exactly what I imagined, but at the same time, it was even prettier than I imagined”
“Her talent is unmatched and I wish I could put into words how beautiful the florals were.”
“I just loved her level of communication and because of that, I trusted her with everything.”
Through our voice of customer research, we found that clients valued Marissa’s chic, elevated designs, eye for detail, and personalized approach.
Through our voice of customer research, we found several things to be true:
“She’ll help you make decisions all the way down to the color of the ribbon on your bouquet, which I didn’t even think about, but to her it’s an art!”
AMBITIOUS / INTENTIONAL / ARTISTIC / PURPOSEFUL / TRANSPARENT / SOULFUL
the brand voice
POSITIONING
“I was blown away at the amount of effort, details, and time that went into this. I appreciate your attention to detail! Thank you so much!”
- Marissa, The Wild Fleur
An elevated, powerful brand message
All you have to do is trust the process. From research to website strategy, conversion copywriting to SEO best-practices, we construct a message that’s standout so all the right people will line up to work with you.
Get in touch now to book a 30-minute discovery call.
is waiting for you.
