Attract the right clients and
customers so you can sell on repeat.
Serve up crazy-good value through the best lead magnet around– quizzes.
QUIZ FUNNELS FOR CREATIVE SERVICE PROVIDERS, COACHES, & EDUCATORS
You know what's a game-changing way to get not just more people but the *right* ones on your email list? Quizzes.
Maybe you've even considered creating one yourself… until you realized that you'd have to write full-on landing pages for every result, and you can't just ask random questions like a Buzzfeed quiz.
guess what...
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For months (or years?) you’ve wanted a quiz. It seems like everyone is talking about them, how quiz funnels have helped them make sales, book clients, sell out launches, and build up robust email lists.
You want a quiz too… but it just keeps getting pushed down your to-do list in favor of other lower-hanging fruit even if you know a quiz would make a HUGE difference in your business.
That’s exactly why I offer done-for-you quiz funnels for creatives!
Every time you try to think about what your quiz should be about, you just get overwhelmed and think maybe next quarter (or next year) I’ll figure it out.
I’ve started offering quizzes because I saw the, frankly, INSANE value that my clients could get from them.
The average lead magnet (read: another boring pdf… sorry) can convert as low as 5%-10%, but a quiz can convert as high as 40%-50%, sometimes even more.
If you don’t know copywriter speak, let me connect the dots: that means MORE people on your list.
While more isn’t *always* better, it does mean you’ll have a nurtured, engaged list of people directly in your orbit.
Every time you want to book out an offer or ask for the sale, you won’t be making a cold pitch to strangers. You’ll have a ready list of people who are already in your world and past the who-the-heck-is-this stage.
Quizzes are an actionable extension of your brand’s message, a way to welcome people into your world, provide amazing value upfront, and build trust in new ways.
I’ve seen so many service providers, coaches, and educators struggle to bring more people onto their email lists, let alone email them at all. And although other lead magnets can still work, they don’t have the star power of a quiz.
Quizzes are THE way to build your email list, for an upcoming launch or on an evergreen basis.
Whether you’re completely new to list building or you’ve got a list that you want to bulk up, quizzes can work for you!
Hi, I’m Kayla. Let me answer your burning question: Why should I hire you to write my quiz?
In addition to being an experienced copywriter entering my sixth year in business, I’m currently in a quiz certification program from the quiz queen herself Chanti Zak, who has written quizzes for the likes of Amy Porterfield, Jenna Kutcher, and Tonic Site Shop. (Hint: her quizzes are so powerful that they are often a multi 5-figure investment.)
Because I’m taking her Copywriter Certification program and working towards a quiz certification (and Chanti’s golden stamp of approval), you can trust that I didn’t just start offering quizzes with no experience to back me up.
I’m using the EXACT strategies that helped Jenna Kutcher get 100K on her email list, Tonic Site Shop getting 80% of their recent launch sales from their email list, and another client who got 10,000 leads from $500 in ad spend. Yes, really.
maybe we've met or perhaps you're new to my world...
HOW DOES THIS ALL WORK?
THE QUIZ CREATION PROCESS, TOP TO BOTTOM.
Post-booking, you’ll fill out a questionnaire sharing more about you and your business. Before our call, I’ll get to work on 2-3 preliminary concepts that I’ll present to you. (In other words, you don’t need to know what your quiz will be about– that’s what I’m here for!)
On our call, we’ll get into the details. I’ll present the quiz ideas that I believe would be the best fit for your business goals. The one that we agree is the best fit is the one I’ll move forward with.
Before writing a word of the quiz, I’ll sum up the concept, title, and segmentation strategy in a quiz topic proposal to collect your feedback, refine the idea, and get the go-ahead from you.
With your okay, I’ll dive into the quiz creation process, including landing pages for each result and quiz questions + answers. We’ll iterate and revise at each step of the process to ensure everything is looking and feeling just right.
With the quiz finalized, I’ll write your nurture sequence and complete your systems setup.
You’ll have a quiz that attracts the right people into your audience!
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There are two ways you can work with me on a quiz....
It’s not just the quiz you’re coming away with – you’re receiving a fully done-for-you lead magnet that will work wonders for both organic and paid lead generation. You don’t even have to know what your quiz will be about– simply allow the process to unfold and you’ll come away with a stunning quiz that will surprise and delight.
Think of it this way: If you could book one client (or sell a few copies of your signature course) because of your quiz, you’d have made your investment back in no time. And you’ll only keep seeing ROI from there.
The quiz funnel
$4,500
payment plan available
- Quiz concept and title
- Quiz writing and strategy, including questions, answers, and branching logic
- Landing pages for each quiz result (3-6 results total)
- 60-90 minute kickoff call and pre-project questionnaire
- Up to 2 rounds of revision at each stage of approval
- BONUS: 5 Email Nurture Sequence to welcome new people and place quiz results in context
- AND: 60 minute debrief call 3 months after hitting publish to optimize conversions
- WITH: Systems setup to integrate Interact or Typeform with Flodesk (or another platform)
- Nurture sequences for each quiz result
- Additional landing pages, emails, or supplemental resources to include within the quiz
- Voice of customer research, surveying, and interviews
ADD ONS INCLUDE
YOU'RE GETTING..
LAST CHANCE TO LOCK IN THE BETA PRICE
$4,000
Have a team member who can set up your quiz or a nurture sequence fired up and ready to go? If you book the a la carte quiz, you're receiving my ideas, development of concept, quiz writing, and execution. You'll have a quiz that you can use again and again to bring people onto your list.
After working together, you’ll have a ready-to-publish personalized experience that will entice people into your world, nurture them onto your list, and prime your audience to buy from you. You’ll have an asset you can use over and over to bring people onto your list and make DIRECT sales that could lead to THOUSANDS of dollars in ROI.
the a la carte quiz
$3,000
Payment plan available
- Quiz concept and title
- Quiz writing and strategy, including questions, answers, and branching logic
- Landing pages for each quiz result (3-6 results total)
- 60-90 minute kickoff call and pre-project questionnaire
- Up to 2 rounds of revision at each stage of approval
- BONUS: Post-quiz confirmation email
- AND: 60 minute debrief call 3 months after hitting publish to optimize conversions
YOU'RE GETTING..
LAST CHANCE TO LOCK IN THE BETA PRICE
$2,500
Who is this right for? Do you recommend quizzes for service providers?
Your questions,
Most online businesses can benefit from a quiz lead magnet. Ideally, I recommend quizzes to clients who have been in business for a few years. It’s key that you know your audience so we can segment them properly. If you aren’t sure who you’re talking to, it is hard to know if your quiz will resonate. Whether you’re a service-based business, coach, an education business (offering courses and products), or even all the above, a quiz can work for you.
answered.
Do I have to come up with my own quiz idea?
Not at all! Before our first meeting, I will prepare 2-3 preliminary ideas that I will share with and iterate with you. The one that we agree is the best fit is the one I’ll move forward with and present in a quiz topic proposal. That being said, I'm happy to take your ideas under advisement, but I'll make sure to make the recommendation that's most likely to lead to better conversions.
Which system do you recommend for hosting quizzes?
My app of choice is Interact for quizzes. It’s easy to use, there are multiple tiers of membership depending on your budget, and its branching logic and integrations are top notch.
I don’t know how Interact or Typeform works. Will you set up my quiz for me?
This is something I include in the full quiz funnel package, but if you book a quiz as a standalone option, you can add the systems setup later if you’d like.
What about the design of my quiz?
I don’t include design, but I can recommend designers that can assist you in customizing your landing pages. Tonic Site Shop also has a great quiz Showit template that I highly recommend for making the design of your quiz streamlined and straightforward. Plus, if you use code theliteraryco at checkout, you’ll get 15% off your purchase. Let me know if this is something you’re interested in on our discovery call or in your inquiry form!
Build your email list with a quiz that attracts and converts the right people into your community.
apply now
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