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website copy compendium

Write your own website, without sounding like you bought a template.

Notion + Google Docs website copywriting system helping you draft, revise, and hit publish on storytelling-forward, sales-driven copywriting that grabs all the right attention.

$697

explore commercial license

You bought the dreamy website template or hired a designer, but everytime you write, you're walking back every idea you had. The advice 'speak to your ideal client' or 'make it about them not you' is only getting you so far. You need the right words on your website to make sales and build connections with your people now, not in 6 months.

You're hours deep into your latest homepage rewrite. The                 gone cold, your notes app is full of false starts, and you've ended up with yet another half-baked draft you want to trash.

coffee's

You have lots of ideas for your website copy but no clear direction or process for getting it done

Your current website isn’t clicking with potential clients— you have ideas of how you might improve it but no clear system for getting it done

You’ve tried structuring your own website copy based on trite or outdated advice but you need something that works now in 2026

You’re stuck on what pages to include, what is important, and what needs to be there— you’ve tried following the structure of a website template (or stalking your competitors to borrow their strategies) but you’re just more confused than ever

You want the structure of a website copy template but you don't want something too fluffy, restrictive, or generic

You tried AI and it’s just not cutting it– writing your copy with Claude was an exercise in frustration.

And yeah, maybe a robot shouldn’t be writing your most important sales asset (your website).

Right now...

Your home base for writing your website copy, conveniently housed in a Notion dashboard, with accompanying copy template in an editable Google Docs format.

Website Copy Compendium

A SIMPLE SYSTEM FOR drafting, WRITING, AND HITTING PUBLISH ON YOUR WEBSITE COPY

Website Designers

Emerging Creatives

You’re newer on the scene (less than 2 years), but still need copy that positions you as a serious brand. You may not be ready to hire a copywriter just yet, but the last thing you want is to stare down a blank doc and hope that blinking cursor starts looking friendlier. You’ve tried AI, but it’s mostly just spat out boring words that feel too stiff, impersonal, or bland.

DIYers

You’ve been in business for years now, but this is the first time you’re doing a legit website. Maybe you’re customizing a beautiful website template, hiring that designer you’ve had your eye on forever, or even updating your copy after you did the big fancy rebrand (and realized words were the missing piece). You’re excited to write your own website copy and have 100% ownership over the process. After all, you know a little about marketing after running your own show for years. You don’t want a resource that feels too beginner but also feels simple to follow.

Website Designers

Emerging Creatives

DIYers

You’re used to begging your clients for copy, but every time, you’re getting back words that aren’t structured purposely for a website (or it’s AI-generated text that downplays your client and takes the oomph out of your design). You love sending your clients to copywriters, but it’s not always in the budget. Your dream? A website copywriting system you can give your clients over and over again without creating something yourself. No more shaping questionnaire answers into copy, editing blocks of text that were never meant to work on a website, or designing with lorem-ipsum that’s getting changed later.

Website Designers

Emerging Creatives

DIYers

who is this for?

As a business owner, you're not quite sure how to bring your copy from idea to pressing publish. But with this website copy template, you're getting a system to carry it through without getting so stuck. The Compendium combines my 7+ years of writing websites into one actionable template, clearly rooted in buyer behavior of 2026.

Then, you’re coming away with…

  • Words on your website that position you as a pro, build trust faster, and lead them to buy from you (and not the 16 other tabs they have open)
  • Copywriting that is intentionally structured to include everything you need on your website for 2026 buyers
  • A storytelling-forward, sales-driven copywriting document ready to implement on your existing website or with a website template
  • Copy you can hand directly to a designer to create your website (they’ll love you for it, too)


Writing great website copy starts with a strong foundational structure— not guessing, not mad-libbing, but a real, clear, straightforward pathway.

Some things take time to get right. This is one of them.

ok, how much is it?

How It Works

With the help of my super-simple page planner, you'll get a personalized recommendation for which pages you'll need on your website (and which ones you can do without). If you're stuck asking yourself how many services pages you need, wonder no more!

Step 01: Plan Your Website Pages

Writing good services pages starts with good messaging. I ask you the thought-provoking questions that produce conversion-ready messaging that pre-sells your offers before the discovery call.

Step 02: Structure Your Offers

Grab your best testimonials from forms, emails, and DMs and curate them into purposeful soundbites you can use on your website. I'll show you exactly how to cull down a big, bulky testimonial for maximum impact on the page.

Step 03:Curate Your Testimonials

With straightforward dropdowns and prompts, you'll create the brand voice you use throughout your website. After you write, gut-check it with the cheatsheet and make changes that match your intended voice.

Step 04:Fill In Your Brand Voice Cheatsheet 

With the support of the Google Docs copy template, headline guide, and swipe file, you’ll be on your way to writing conversion-driven website copy that shines on your new (or updated) website.

Step 05:Start Writing

How to cut down a long, wordy testimonial and present focused praise that speaks directly to what your people are looking for, right from your past client’s mouth to their ears.

testimonial curation

The three biggest mistakes I see on services pages and how to easily sidestep them. Plus, the exact questions you need to answer about every offer, so your services pages unfold with less effort and higher quality, plus how to get the good stuff (aka voice of customer) from your people.

offer messaging GUIDE

The one question you need to answer to determine which pages you need on your website (without the overthinking spiral). This will take you less than 5 minutes.

page planning guide

Inside the Compendium

Real-world examples from my client projects that demonstrate the principles I teach (and practice!) as you write for every page and section of your website.

copy swipe file

As you’re writing your website, create attention-grabber headlines using the 33+ headline formats to get you started, 7 headline-specific writing prompts to churn up the good ideas, and 4 filters to shape and polish what you wrote.

headline writing guide

In minutes, build the brand voice you’ll use on your website and throughout your marketing, with dropdowns that help you curate how you talk, what you do/don’t say, and which words align perfectly with your brand. Use it as a gut check as you write and edit, so you never go off base.


brand voice cheatsheet

In the Notion Dash...

The website copywriting system that takes you from ‘what do I say on my website?’ to ‘here’s the exact words that will activate my dreamiest clients to fill out my contact form.’

The 4 editing passes you need for polished, conversion-driven copy, with editing filters and guiding questions to refine your copy before you add it to your website.

COPY EDITING GUIDE

Frequently Asked Questions & Tips from a copywriter and messaging strategist with 7+ years of experience (Me. It’s me.)

11 Journaling Prompts that invite you to step away from the screen and find your big ideas

My unfiltered tips for Updating Your Website Copy Over Time, with guiding questions to keep every tweak purposeful, not fueled by comparison

A space inside Notion to store your notes and ideas as you write (without opening yet another tab)

Along with these Bonuses

No more guessing, I'll tell you exactly what to do!

recommended placement for header tags

on every section and page of your website (like having me sit in the chair next to you while you write and share my suggestions for nailing your copy on the first go)

my director's cut commentary

and recommended destination page for every single one (this structure works for a reason)

call to action button placement

so you don’t have to guess a single headline or body paragraph (and exactly what to use that small text above headlines for)

structured copy

that help you explore your unique perspective, get out of your head, and put words on the page while staying focused on what needs to go where

108+ writing prompts

In the Google Docs Template...

take me to checkout!
It is a truth, not perhaps universally acknowledged, though it ought to be, that in every small society there resides at least one family persuaded of its own moderation, while displaying, in the conduct of daily life, the most elaborate species of vanity. In the village of Ashmore, where the lanes were clean, the hedgerows neat, and the opinions of the inhabitants more regularly trimmed than either, this distinction belonged, by common consent and private contradiction, to the household of Mr. and Mrs. Linton. Their house stood a little apart from the High Street, sufficiently removed for dignity, yet near enough for the conveniences of observation; and Mrs. Linton, who thought herself formed for retirement, had the happiest talent in the world for discovering every event from her drawing-room window. She possessed two daughters, the elder sensible enough to be occasionally tiresome, the younger lively enough to be frequently indiscreet, and both had been brought up with that mixture of gentility and economy which teaches young women to despise vulgar ambition while secretly trembling lest no advantageous ambition should ever be directed toward themselves. Mr. Linton, a man of mild understanding and excellent temper, had long since yielded the government of the house to his wife, not from weakness, as she declared when it suited her to praise him, but from philosophy, as he himself sometimes believed when denied the smaller comforts of independence.

Miss Eleanor Linton, at four-and-twenty, had so much composure in her manners and so little pretension in her speech, that many people, who only know how to admire noise, called her cold. Yet Eleanor was neither cold nor indifferent; she only thought before she felt at liberty to speak, and this prudent habit, though of immense value to its possessor, rarely contributes to immediate popularity. Her sister Clara, who had just completed her nineteenth year, possessed every advantage which quick spirits, bright eyes, and a most unresisting disposition toward admiration could bestow. She laughed with ease, listened with delight, and repented with sincerity, a sequence which made her charming to others and occasionally alarming to those who loved her best. When, therefore, it was reported that Hartley Lodge, empty since the death of old Sir Matthew Vane, had been taken for the spring and summer by a gentleman of considerable fortune, accompanied by his widowed sister and an unmarried friend, the intelligence spread through Ashmore with the rapidity and solemn importance which always attend such revolutions. Mrs. Linton received it with becoming calm for nearly seven minutes, after which she rang for tea, sent Clara to inquire of the milliner’s wife whether anything further were known, and observed to Eleanor that she had no taste for new acquaintance, but could not help fearing that strangers, if left to inferior guidance, might form an unfortunate estimate of the neighbourhood.

The gentleman in question proved to be Mr. Edmund Fairfax, a man of eight-and-twenty, with an estate in the north, a thoughtful countenance, and that quiet civility which is frequently mistaken, by the vain and the shallow, for encouragement. He was attended by his sister, Mrs. Dalton, cheerful, well-bred, and benevolent, and by Mr. Henry Verner, whose ready address and smiling confidence recommended him, from the first evening, to every person who valued ease above judgment. At the first assembly after their arrival, Mr. Fairfax danced twice with Clara, once from inclination and once from accident, and spoke to Eleanor on the state of the roads, a subject which she improved beyond expectation by answering with intelligence. Mr. Verner danced wherever a place was open, praised everybody within hearing of someone else, and had, before the evening concluded, convinced half the mothers present that he admired their daughters, and half the daughters that he understood them uniquely. Clara came home enchanted by his vivacity, amused by Mr. Fairfax’s reserve, and wholly certain that Hartley Lodge would rescue the summer from dullness; Eleanor, who had observed a greater distinction in the attentions paid than Clara had perceived, was less eager in her conclusions, though not less interested in the newcomers. Mrs. Linton, having determined that Mrs. Dalton was an agreeable woman and Mr. Fairfax a desirable establishment, congratulated herself on having always thought Ashmore capable of attracting superior society.

What followed, in the course of six weeks, was precisely such a confusion of dinners, walks, accidental meetings, intentional calls, and misconstrued silences as may be expected whenever vanity, affection, and conjecture are permitted to dine together. Clara, delighted by Mr. Verner’s gallantry, grew every day more disposed to interpret his attentions into constancy, though he bestowed the same species of admiration on every agreeable woman within ten miles. Eleanor, seeing both his vanity and her sister’s danger, endeavoured to caution without wounding, but advice from a prudent sister is rarely welcome where folly arrives in a more flattering form. Meanwhile, Mr. Fairfax, who had seemed at first almost austere, began, by slow degrees, to show that beneath his reserve there existed a mind both feeling and exact, not quick to display itself, but more pleasing the longer it was known. He spoke seldom in company, but always to the purpose; judged others with fairness; and seemed, in Eleanor’s presence, less occupied by restraint than by a desire not to say too much. She, who had no vanity to assure her of triumph and too much sincerity to seek one, was gradually surprised into esteem before she suspected she could be an object of preference. Mrs. Dalton, whose penetration had all the sweetness of good nature, perceived the growing attachment with satisfaction, but said nothing; for there are some women so excellent as to understand that happiness is best assisted by kindness, not management. The crisis came, as such things often do, through the indiscretion of one person and the integrity of another. Mr. Verner, after leading Clara to expect what he had never seriously intended, accepted an invitation to spend a fortnight elsewhere and, within days, was reported engaged to a young lady with twenty thousand pounds. Clara’s mortification was severe, because her feelings had been sincere, though her judgment had been weak; and Eleanor’s distress for her sister was increased by the necessity of witnessing her mother’s alternate indignation against perfidy and resentment against disappointment.

It was during this season of domestic discomfort that Mr. Fairfax distinguished himself most sensibly in Eleanor’s regard, not by professions, of which he made none, but by the delicacy with which he avoided intrusion, while never appearing indifferent to the sufferings of the family. He showed Clara a degree of respectful compassion that restored her self-command without humiliating her; he treated Mrs. Linton’s agitations with patient civility; and he found, in short conversations with Eleanor, opportunities of expressing that steadiness of principle which gives dignity to affection. At length, on an evening when the heat had driven the household into the garden and Clara, now calmer and wiser, had wandered with Mrs. Dalton toward the orchard, Mr. Fairfax asked Eleanor whether she believed herself capable of being happy in a life less animated by display and more governed by mutual confidence. No woman of understanding could mistake the meaning of such a question when delivered with a countenance at once earnest and timid; and Eleanor, who had long esteemed him too much to trifle with either his peace or her own, answered with a modesty that did not conceal her happiness. Their engagement, when disclosed, was received by Mrs. Linton with transports carefully balanced between maternal tenderness and self-congratulation; Mr. Linton declared he had always liked Fairfax’s manner; and Clara, embracing her sister with tears half gay, half penitential, confessed herself almost as glad to see good sense rewarded as she once had been eager to see charm admired. Thus Ashmore, which had expected entertainment, was furnished instead with instruction; and if some were disappointed that fortune had not united itself with greater brilliance, wiser observers allowed that where esteem leads and affection follows, the marriage may safely dispense with astonishment. 

It is a truth, not perhaps universally acknowledged, though it ought to be, that in every small society there resides at least one family persuaded of its own moderation, while displaying, in the conduct of daily life, the most elaborate species of vanity. In the village of Ashmore, where the lanes were clean, the hedgerows neat, and the opinions of the inhabitants more regularly trimmed than either, this distinction belonged, by common consent and private contradiction, to the household of Mr. and Mrs. Linton. Their house stood a little apart from the High Street, sufficiently removed for dignity, yet near enough for the conveniences of observation; and Mrs. Linton, who thought herself formed for retirement, had the happiest talent in the world for discovering every event from her drawing-room window. She possessed two daughters, the elder sensible enough to be occasionally tiresome, the younger lively enough to be frequently indiscreet, and both had been brought up with that mixture of gentility and economy which teaches young women to despise vulgar ambition while secretly trembling lest no advantageous ambition should ever be directed toward themselves. Mr. Linton, a man of mild understanding and excellent temper, had long since yielded the government of the house to his wife, not from weakness, as she declared when it suited her to praise him, but from philosophy, as he himself sometimes believed when denied the smaller comforts of independence.

Miss Eleanor Linton, at four-and-twenty, had so much composure in her manners and so little pretension in her speech, that many people, who only know how to admire noise, called her cold. Yet Eleanor was neither cold nor indifferent; she only thought before she felt at liberty to speak, and this prudent habit, though of immense value to its possessor, rarely contributes to immediate popularity. Her sister Clara, who had just completed her nineteenth year, possessed every advantage which quick spirits, bright eyes, and a most unresisting disposition toward admiration could bestow. She laughed with ease, listened with delight, and repented with sincerity, a sequence which made her charming to others and occasionally alarming to those who loved her best. When, therefore, it was reported that Hartley Lodge, empty since the death of old Sir Matthew Vane, had been taken for the spring and summer by a gentleman of considerable fortune, accompanied by his widowed sister and an unmarried friend, the intelligence spread through Ashmore with the rapidity and solemn importance which always attend such revolutions. Mrs. Linton received it with becoming calm for nearly seven minutes, after which she rang for tea, sent Clara to inquire of the milliner’s wife whether anything further were known, and observed to Eleanor that she had no taste for new acquaintance, but could not help fearing that strangers, if left to inferior guidance, might form an unfortunate estimate of the neighbourhood.

The gentleman in question proved to be Mr. Edmund Fairfax, a man of eight-and-twenty, with an estate in the north, a thoughtful countenance, and that quiet civility which is frequently mistaken, by the vain and the shallow, for encouragement. He was attended by his sister, Mrs. Dalton, cheerful, well-bred, and benevolent, and by Mr. Henry Verner, whose ready address and smiling confidence recommended him, from the first evening, to every person who valued ease above judgment. At the first assembly after their arrival, Mr. Fairfax danced twice with Clara, once from inclination and once from accident, and spoke to Eleanor on the state of the roads, a subject which she improved beyond expectation by answering with intelligence. Mr. Verner danced wherever a place was open, praised everybody within hearing of someone else, and had, before the evening concluded, convinced half the mothers present that he admired their daughters, and half the daughters that he understood them uniquely. Clara came home enchanted by his vivacity, amused by Mr. Fairfax’s reserve, and wholly certain that Hartley Lodge would rescue the summer from dullness; Eleanor, who had observed a greater distinction in the attentions paid than Clara had perceived, was less eager in her conclusions, though not less interested in the newcomers. Mrs. Linton, having determined that Mrs. Dalton was an agreeable woman and Mr. Fairfax a desirable establishment, congratulated herself on having always thought Ashmore capable of attracting superior society.

What followed, in the course of six weeks, was precisely such a confusion of dinners, walks, accidental meetings, intentional calls, and misconstrued silences as may be expected whenever vanity, affection, and conjecture are permitted to dine together. Clara, delighted by Mr. Verner’s gallantry, grew every day more disposed to interpret his attentions into constancy, though he bestowed the same species of admiration on every agreeable woman within ten miles. Eleanor, seeing both his vanity and her sister’s danger, endeavoured to caution without wounding, but advice from a prudent sister is rarely welcome where folly arrives in a more flattering form. Meanwhile, Mr. Fairfax, who had seemed at first almost austere, began, by slow degrees, to show that beneath his reserve there existed a mind both feeling and exact, not quick to display itself, but more pleasing the longer it was known. He spoke seldom in company, but always to the purpose; judged others with fairness; and seemed, in Eleanor’s presence, less occupied by restraint than by a desire not to say too much. She, who had no vanity to assure her of triumph and too much sincerity to seek one, was gradually surprised into esteem before she suspected she could be an object of preference. Mrs. Dalton, whose penetration had all the sweetness of good nature, perceived the growing attachment with satisfaction, but said nothing; for there are some women so excellent as to understand that happiness is best assisted by kindness, not management. The crisis came, as such things often do, through the indiscretion of one person and the integrity of another. Mr. Verner, after leading Clara to expect what he had never seriously intended, accepted an invitation to spend a fortnight elsewhere and, within days, was reported engaged to a young lady with twenty thousand pounds. Clara’s mortification was severe, because her feelings had been sincere, though her judgment had been weak; and Eleanor’s distress for her sister was increased by the necessity of witnessing her mother’s alternate indignation against perfidy and resentment against disappointment.

It was during this season of domestic discomfort that Mr. Fairfax distinguished himself most sensibly in Eleanor’s regard, not by professions, of which he made none, but by the delicacy with which he avoided intrusion, while never appearing indifferent to the sufferings of the family. He showed Clara a degree of respectful compassion that restored her self-command without humiliating her; he treated Mrs. Linton’s agitations with patient civility; and he found, in short conversations with Eleanor, opportunities of expressing that steadiness of principle which gives dignity to affection. At length, on an evening when the heat had driven the household into the garden and Clara, now calmer and wiser, had wandered with Mrs. Dalton toward the orchard, Mr. Fairfax asked Eleanor whether she believed herself capable of being happy in a life less animated by display and more governed by mutual confidence. No woman of understanding could mistake the meaning of such a question when delivered with a countenance at once earnest and timid; and Eleanor, who had long esteemed him too much to trifle with either his peace or her own, answered with a modesty that did not conceal her happiness. Their engagement, when disclosed, was received by Mrs. Linton with transports carefully balanced between maternal tenderness and self-congratulation; Mr. Linton declared he had always liked Fairfax’s manner; and Clara, embracing her sister with tears half gay, half penitential, confessed herself almost as glad to see good sense rewarded as she once had been eager to see charm admired. Thus Ashmore, which had expected entertainment, was furnished instead with instruction; and if some were disappointed that fortune had not united itself with greater brilliance, wiser observers allowed that where esteem leads and affection follows, the marriage may safely dispense with astonishment.

It is a truth, not perhaps universally acknowledged, though it ought to be, that in every small society there resides at least one family persuaded of its own moderation, while displaying, in the conduct of daily life, the most elaborate species of vanity. In the village of Ashmore, where the lanes were clean, the hedgerows neat, and the opinions of the inhabitants more regularly trimmed than either, this distinction belonged, by common consent and private contradiction, to the household of Mr. and Mrs. Linton. Their house stood a little apart from the High Street, sufficiently removed for dignity, yet near enough for the conveniences of observation; and Mrs. Linton, who thought herself formed for retirement, had the happiest talent in the world for discovering every event from her drawing-room window. She possessed two daughters, the elder sensible enough to be occasionally tiresome, the younger lively enough to be frequently indiscreet, and both had been brought up with that mixture of gentility and economy which teaches young women to despise vulgar ambition while secretly trembling lest no advantageous ambition should ever be directed toward themselves. Mr. Linton, a man of mild understanding and excellent temper, had long since yielded the government of the house to his wife, not from weakness, as she declared when it suited her to praise him, but from philosophy, as he himself sometimes believed when denied the smaller comforts of independence.

Miss Eleanor Linton, at four-and-twenty, had so much composure in her manners and so little pretension in her speech, that many people, who only know how to admire noise, called her cold. Yet Eleanor was neither cold nor indifferent; she only thought before she felt at liberty to speak, and this prudent habit, though of immense value to its possessor, rarely contributes to immediate popularity. Her sister Clara, who had just completed her nineteenth year, possessed every advantage which quick spirits, bright eyes, and a most unresisting disposition toward admiration could bestow. She laughed with ease, listened with delight, and repented with sincerity, a sequence which made her charming to others and occasionally alarming to those who loved her best. When, therefore, it was reported that Hartley Lodge, empty since the death of old Sir Matthew Vane, had been taken for the spring and summer by a gentleman of considerable fortune, accompanied by his widowed sister and an unmarried friend, the intelligence spread through Ashmore with the rapidity and solemn importance which always attend such revolutions. Mrs. Linton received it with becoming calm for nearly seven minutes, after which she rang for tea, sent Clara to inquire of the milliner’s wife whether anything further were known, and observed to Eleanor that she had no taste for new acquaintance, but could not help fearing that strangers, if left to inferior guidance, might form an unfortunate estimate of the neighbourhood.

The gentleman in question proved to be Mr. Edmund Fairfax, a man of eight-and-twenty, with an estate in the north, a thoughtful countenance, and that quiet civility which is frequently mistaken, by the vain and the shallow, for encouragement. He was attended by his sister, Mrs. Dalton, cheerful, well-bred, and benevolent, and by Mr. Henry Verner, whose ready address and smiling confidence recommended him, from the first evening, to every person who valued ease above judgment. At the first assembly after their arrival, Mr. Fairfax danced twice with Clara, once from inclination and once from accident, and spoke to Eleanor on the state of the roads, a subject which she improved beyond expectation by answering with intelligence. Mr. Verner danced wherever a place was open, praised everybody within hearing of someone else, and had, before the evening concluded, convinced half the mothers present that he admired their daughters, and half the daughters that he understood them uniquely. Clara came home enchanted by his vivacity, amused by Mr. Fairfax’s reserve, and wholly certain that Hartley Lodge would rescue the summer from dullness; Eleanor, who had observed a greater distinction in the attentions paid than Clara had perceived, was less eager in her conclusions, though not less interested in the newcomers. Mrs. Linton, having determined that Mrs. Dalton was an agreeable woman and Mr. Fairfax a desirable establishment, congratulated herself on having always thought Ashmore capable of attracting superior society.

What followed, in the course of six weeks, was precisely such a confusion of dinners, walks, accidental meetings, intentional calls, and misconstrued silences as may be expected whenever vanity, affection, and conjecture are permitted to dine together. Clara, delighted by Mr. Verner’s gallantry, grew every day more disposed to interpret his attentions into constancy, though he bestowed the same species of admiration on every agreeable woman within ten miles. Eleanor, seeing both his vanity and her sister’s danger, endeavoured to caution without wounding, but advice from a prudent sister is rarely welcome where folly arrives in a more flattering form. Meanwhile, Mr. Fairfax, who had seemed at first almost austere, began, by slow degrees, to show that beneath his reserve there existed a mind both feeling and exact, not quick to display itself, but more pleasing the longer it was known. He spoke seldom in company, but always to the purpose; judged others with fairness; and seemed, in Eleanor’s presence, less occupied by restraint than by a desire not to say too much. She, who had no vanity to assure her of triumph and too much sincerity to seek one, was gradually surprised into esteem before she suspected she could be an object of preference. Mrs. Dalton, whose penetration had all the sweetness of good nature, perceived the growing attachment with satisfaction, but said nothing; for there are some women so excellent as to understand that happiness is best assisted by kindness, not management. The crisis came, as such things often do, through the indiscretion of one person and the integrity of another. Mr. Verner, after leading Clara to expect what he had never seriously intended, accepted an invitation to spend a fortnight elsewhere and, within days, was reported engaged to a young lady with twenty thousand pounds. Clara’s mortification was severe, because her feelings had been sincere, though her judgment had been weak; and Eleanor’s distress for her sister was increased by the necessity of witnessing her mother’s alternate indignation against perfidy and resentment against disappointment.

It was during this season of domestic discomfort that Mr. Fairfax distinguished himself most sensibly in Eleanor’s regard, not by professions, of which he made none, but by the delicacy with which he avoided intrusion, while never appearing indifferent to the sufferings of the family. He showed Clara a degree of respectful compassion that restored her self-command without humiliating her; he treated Mrs. Linton’s agitations with patient civility; and he found, in short conversations with Eleanor, opportunities of expressing that steadiness of principle which gives dignity to affection. At length, on an evening when the heat had driven the household into the garden and Clara, now calmer and wiser, had wandered with Mrs. Dalton toward the orchard, Mr. Fairfax asked Eleanor whether she believed herself capable of being happy in a life less animated by display and more governed by mutual confidence. No woman of understanding could mistake the meaning of such a question when delivered with a countenance at once earnest and timid; and Eleanor, who had long esteemed him too much to trifle with either his peace or her own, answered with a modesty that did not conceal her happiness. Their engagement, when disclosed, was received by Mrs. Linton with transports carefully balanced between maternal tenderness and self-congratulation; Mr. Linton declared he had always liked Fairfax’s manner; and Clara, embracing her sister with tears half gay, half penitential, confessed herself almost as glad to see good sense rewarded as she once had been eager to see charm admired. Thus Ashmore, which had expected entertainment, was furnished instead with instruction; and if some were disappointed that fortune had not united itself with greater brilliance, wiser observers allowed that where esteem leads and affection follows, the marriage may safely dispense with astonishment.

The biggest mistake I see on contact pages, and how you can easily overcome it 

contact page

The exact outline to follow to write compelling case studies and showcase portfolio projects

portfolio + case studies

What most services pages are missing. This structure will sell your offers effectively every time.

services pages

Narrative frames that take your about page story from ‘interesting fact’ to ‘omg this person gets me and can solve my problem.’

about page

The 7 sections you must have on your homepage, and why missing even one dilutes the power of your words

homepage

Your inside look...

Personal License for use on your own website

(1) Compendium Notion Dashboard, with 10+ resources for writing your website copy
(2) Website Copy Template in Google Docs, with guided page formats and prompts for:
  • Homepage
  • About Page
  • Services Landing Page
  • Specific Services Page
  • Portfolio Page (with prompts for writing great case studies)
  • Contact Page

Start Writing Your Website for 2x payments of $250.

buy it now

PAY IN FULL: $497

So, why is this different from any other Website Copy Template?

The mad-lib, fill-in-the-blank copy templates may be ‘easy’ to fill in, but...

01

they just make you sound like everyone else. Website Copy Compendium takes you through how to plan, write, and edit your website copy top to bottom so you come out with original copywriting that actually sounds like you… not the template you used.

Website copywriting courses aren’t always built to dive into right away.

When you download the Compendium, you can get started now. So if you booked that website designer yesterday and need your copy ASAP, everything is there for you to follow step by step.

Most templates don’t include outside resources

...to help you curate great testimonials for your website, customize pages or sections based on your unique business, or tell you what pages you actually need (and which you don’t). The Compendium helps you structure your offers, client soundbites, and get your thoughts ready before you start writing….without taking months to get everything compiled.

02

03

The customized ‘prompts’ are just questionnaires asking you things like

who is your ideal client? Or the dreaded where do they shop? You haven’t asked yourself these exact questions before, and they’re more than a little eye-opening.

04

buy yours now

commercial License for use with your own clients

Instead of having to create your own copywriting resource, spending valuable time and energy putting something together for your clients, you'll get a ready-made website copy system that you can use with your clients right now. (Seriously, if you just signed a new client, you can plug this right into your client process!)

Everything in the personal use tier, plus Unlimited use in your client workflow (never beg your clients for copy again)

Unlimited means unlimited– use it as much as you want! Cannot be sold for resale or included inside of a group program.

Lifetime use with your your clients for 2x payments of $1,250.*

buy now, save $500

pay in full: $2997

introductory offer: $2497

you'll love it because...
  • A FULL structure for their website copy for every essential page with prompts, guidance, and organization that helps them uncover and bring their ideas out into the world

  • Headline help in the form of frameworks and examples that help them write more attention-grabbing lines for their business

  • Guidance on editing their copy so they aren't leaning on you.

  • Offer structuring support so they can take both new and established offers through the framework and easily have messaging they can take into their website pages

Your clients will love it because they'll have…

You'll love it because you'll have...

  • A cover page welcoming them into the template and showing them how to use it. I make it super easy to customize this to your business (I require credit and do not allow resale, but encourage you to personalize the dash so it fits seamlessly into your process)

  • Suggested workflow for your clients so they know how it fits into your process and timeline

At the start of your project, you'll simply share the Compendium Notion dashboard with them, knowing they'll have EVERYTHING they need to write it on their own. You won't have to hold their hand, finesse ChatGPT copy, or beg them to hire a copywriter.
buy now, save $500

It will support you in keeping your timelines smoother so you aren't spending more time on projects and costing your business more money.

Use it within your next project, knowing you won't have the bottleneck of copywriting anymore

(this resource is something I would normally charge $697 for… imagine getting a commercial license and being able to include something with this kind of value an unlimited number of times?!)

Raise your prices now that you're offering copy support within your design packages

Make your investment back in 3-4 client projects.

one price, unlimited usage

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  • Your big ideas finally have a place on your website — you know how to take these big-picture concepts and differentiators and share them via the vehicle of your website copy

  • You didn’t have to stress so much about writing your website copy because you had a clear process to follow, without the negative thought spiral

  • You’re confident you have the exact pages and sections your website needs without sanitizing your perspective or looking like everyone else

  • You have copy you feel proud of, that represents your business and who you are as a founder

  • You finally have the guidance you’ve been looking for, and the clarity & ownership of your own copy (you can say I wrote that!)

the real magic of the compendium...

Content 10

Frequently Asked Questions

A few things people ask

Question 01

Is this good for a total beginner?

Yes, the Compendium is perfect for newer business owners without experience writing their own website copy. You won’t need to worry about bringing or preparing anything. Just download the Compendium, copy the Notion dash and Google Doc to your accounts, and follow the step-by-step process.

Question 02

I'm more established, will this help me?

If you’re a founder who wants to write their own copy with structure and support, the Compendium could be a great fit for you. I like to explain this offer as ‘copywriting in a box’ in the sense that I’m giving you the tools to write it, but you’ll have full ownership over the execution (without all the guesswork). The Compendium is great for both newer and more advanced business owners. That being said, if you’re looking for an outside perspective, a deeper dive on your brand messaging, or more advanced help, you may be better off hiring out your copywriting (and if that’s you, check out my 1-1 services for ways we can work together!).

Question 03

How is this different from other website copy templates?

A few things…
  • It’s one of the few copy templates that includes a Notion dashboard that makes it easy to keep track of all your resources and use it as a reference while you write (without having 100 tabs open).
  • I don’t just give you mad-lib fill-in-the-blanks that feel ‘easy’ at the time but give you a generic, one-size-fits-all website later. You get personalized prompts to get you out of your head and find the gold that turns ‘hmmm, maybe later’ into ‘I need to work with this person now.’
  • I give you the resources you need to plan out your pages, offers, brand voice, and testimonials before you start writing so you aren’t just blindly following along but have compelling angles to bring to the template.

Question 04

Which pages of my website will this help me write?

The Compendium will help you write your Home, About, Services (landing page for all your offers and pages for each individual offer), Portfolio/Results, Case Studies/Galleries, and Contact pages.

Question 05

What industries does this work best for?

There are so many industries the Compendium is applicable to, but to give some examples…
  • Wedding professionals, including photographers, event planners, florists, photo editors, videographers, and DJs.
  • Online service providers, including brand & web designers, developers, strategists, project managers, OBMs, VAs, systems strategists, Pinterest marketers, bloggers, SEO professionals, brand photographers, and fractional marketers.
  • Business and life coaches
  • Interior designers
  • …and so many more.
  • If you aren’t sure if this is applicable to your industry, email kayla@theliterary.co and I’ll give you my honest opinion if it would work for you (If it doesn’t, I’ll be honest and point you elsewhere.).

Question 06

Does this include SEO help?

I will recommend where your H1 header tags should go and give you some advice on best practices but this product does NOT include assistance with SEO keyword research or specific keyword placement.

Question 07

Can I use this with clients?

Only if you purchase the Commercial Use License. This is the perfect resource for website designers to share with their clients at the start of their project to give them a resource to write and collect their copy. If you purchase the personal license you are NOT permitted to share or distribute this resource.

Question 08

Do I need to be a website designer to purchase the commercial use license?

Not at all! Any online service provider (copywriter, brand designer, coach, or strategist) can purchase this and include it as a line item in their 1-1 services. Here are a few ways you could use it…
  • Offer done-with-you copywriting where your client will use the template to write the copy, and you can go through and edit/advise/adjust as needed.
  • Share this copywriting template with your client as part of your business coaching package. They can use the Compendium as a companion resource to the work you’re doing together.

Question 09

Is there anything I can't do with the commercial license?

You cannot offer this template for resale or include it in a group program. The license only grants you unlimited use with your 1-1 clients only. You must also retain credit to The Literary Co within the template. If you’re interested in using the Compendium in a different capacity and would like a custom license, email kayla@theliterary.co and we’ll chat!

Question 10

Do you offer payment plans?

Yes! When you purchase the personal or commercial license, you can pay in 2 installments. 

Question 11

Do you do refunds?

Due to the nature of digital products, there are no refunds.

Question 12

What if I have a question that isn't answered here?

You can send me a DM or voice note on Instagram @theliterary.co or email me kayla@theliterary.co with your questions. I’m always happy to answer a question or make a recommendation based on your specific situation.

What makes writing

It’s how to structure your copy, what to say where, and being authentic while leading them on a journey to your contact form.

The Compendium doesn’t just give you the structure. It gives you the space for your big ideas.

When you stop overexplaining your work (and convey it purposefully), your website words have the power to bring in more bookings and help you build the reputation you’ve craved.

I invite you to write that story.


purchase the compendium

your copy hard
isn't just one thing.

- Kayla

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