I’m always telling small business owners that copywriting isn’t just words on a page. It’s a brand messaging strategy, an amalgamation of your core messages, driven to sell and create prosperity for your business. I’ve heard it said that copywriters are assemblers as much as they are writers, and that’s very true.  Although there may […]

Are you going through a website overhaul or website refresh? Need a little help getting your readers to see you as the unicorn you are? Here’s a tech tip that will help! Recently, I found a great new tool called Hotjar, a heatmap generator that helps you understand your users and create content that makes […]