Kiersten of Sonder Studio had been a blogging and Pinterest manager for wedding pros for several years, but she’d hit an impasse in her business. She decided to rebrand with a new name, copywriting, brand identity, and website to reflect how she had grown as a professional.

We worked with Kiersten to discover what makes her different, how we can share her stellar client results, and the different elements of her personal story that could be woven into the fabric of her brand experience to convey the value she provides clients.

The resulting website is an elegant, expert expression of how she serves elopement professionals. Keep reading this copywriting case study to see how strategic copywriting helped Kiersten connect with ideal clients and stand out in the elopement industry.

BUSINESS

Blogging & Pinterest Strategist

PROJECT SCOPE

The Page Turner – Website Copywriting

BRAND VOICE

Trustworthy / Friendly / Expert / Geniune / Real / Adventurous

BRAND & WEB DESIGN BY

With Grace & Gold

What were the goals of this copywriting project?

• Be seen as a wedding industry marketing leader; go away from being seen as a virtual assistant.
• Show experience and authority; share testimonials, client results, and process to convey that Kiersten has worked with top wedding industry professionals (especially in the elopement space).
• Speak to the agency Kiersten is building over the next few years – speak in “I”/”we” voice to begin moving in a future direction. Show how detail-focused, results-driven, organized, and client-experience first she is.

How Did We Position The Brand?

Main Headline: Strategy-driven, heartfelt content that connects you with the couples you can’t wait to serve.

In the primary headline, we conveyed the essence of what Kiersten delivers her clients– not simply strategy but something that connects them to clients they’re excited about.

Positioning on the Homepage: You’re a talented wedding professional who just can’t shake the enthusiasm for connecting with in-love couples and traveling to the world’s most epic locations. (Hey, we get that! Your creativity makes us love what we do: making your life easier as a wedding pro who wants to get out there and market to your people.)

When you could be collaborating with clients or embarking upon your next adventure…You’re spending valuable time writing blog posts, creating pin graphics, or researching keywords that will make the Google gods smile down on you. (And don’t worry – if you haven’t even gotten started yet because it’s just too much to deal with, we’re here to help.)

In the positioning, we speak to the people Kiersten serves: elopement wedding professionals who are talented, busy, adventurous people who need a better way to show up online.

What Was The Result?

“Kayla was able to find things about me that made me different from my competitors. It’s sometimes hard to see those things in ourselves, but she was able to pick up on the unique details that could be highlighted to make me stand out.”

“Working with Kayla brought my business the clarity and consistency that it needed. I went from feeling like my voice was all over the place to feeling confident that my copy speaks directly to my target audience. One of the things I loved about working with Kayla is that she looked for the things that made me and my brand different and highlighted those. Oftentimes, it can be hard to see those things within ourselves, but Kayla saw them almost immediately and did an amazing job at highlighting them. I hadn’t initially thought I was going to hire a copywriter, but am SO glad I did!!”

• Kiersten, Sonder Studio

Are you ready for website copy and messaging that sells on your behalf and gets you noticed by ideal clients?

Since 2018, I’ve helped hundreds of creatives, online service providers, wedding pros, and coaches hit publish on website copy that feels less like a sales pitch and more like their audience’s favorite book. As a website copywriter, I craft words that get you noticed and booked.

Explore my portfolio for more website copy case studies, and contact me to explore how we can write words that sell your services and position you as an authority in your industry.