Are you wondering how to write a good headline for the web? When I meet with clients, many of them ask me how to write headlines that will get their websites to stand out. They agonize over these little sentences or phrases because, well, they’re not so little after all! A headline presents a powerful […]

I may be biased, but I think I’ve cracked the code for how to hire a copywriter. (And don’t worry, that code isn’t simply: Hire The Literary Co.) The truth is, I’ve sat down with several savvy business owners who admit that they have no idea how to hire a copywriter—and I’m always happy to […]

Want to know a secret? People are pretty freaking fascinated with the topic of … themselves. And yes, I count myself in that category! I cannot resist taking a quiz that will teach me more about myself, whether it’s which ‘90s movie character or what kind of an entrepreneur I am. That’s why quiz lead […]