Writing a great homepage is a cornerstone of a solid website. Without it, your website can’t fully do its job of selling to your ideal clients and connecting with them in a meaningful way. Homepages may seem like they aren’t a big deal, but they’re super important when it comes to your overall strategy. Although […]

You’ve probably heard the chatter that your website’s about page can’t be about you. Chances are, this often-quoted advice probably confused you more than it gave you clarity. Sometimes, I have clients who are surprised that I want to know anything about them. “Isn’t this supposed to be about my ideal client?” They ask. Well, […]

When you’re first starting as a business owner, it’s normal (and even a good idea) to bootstrap some elements of your business to get a feel for who you are as a brand. Still, at some point, you may realize those DIY elements are starting to hold you back in a major way.  Often, our […]