I’m always telling small business owners that copywriting isn’t just words on a page. It’s a brand messaging strategy, an amalgamation of your core messages, driven to sell and create prosperity for your business. I’ve heard it said that copywriters are assemblers as much as they are writers, and that’s very true.  Although there may […]

Guess what? Brand storytelling is the future of marketing. So how can you harness the unique power of your brand story to book more dream clients, sell digital products, and stand out in your industry? For starters, you can go beyond simply showing what you sell and how you deliver your service to demonstrate the […]

What is a tagline, and how can I write a good one? That’s the question I’m going to answer today. Read on to learn all about brand and website taglines, plus my top tips for writing them! Website taglines are really make-or-break. You know from seeing them in the wild — while watching ads on Hulu […]