Are you wondering how to write a good headline for the web? When I meet with clients, many of them ask me how to write headlines that will get their websites to stand out. They agonize over these little sentences or phrases because, well, they’re not so little after all! A headline presents a powerful […]

I may be biased, but I think I’ve cracked the code for how to hire a copywriter. (And don’t worry, that code isn’t simply: Hire The Literary Co.) The truth is, I’ve sat down with several savvy business owners who admit that they have no idea how to hire a copywriter—and I’m always happy to […]

We’ve all heard the saying: a picture says a thousand words. But when it comes to designing a website for your photography business, you need photos and words — and not only words, but the BEST, conversion-driven words. Words that turn browsers into buyers. Your work can’t just speak for itself– even though it’s awesome! That’s […]