What is a tagline, and how can I write a good one? That’s the question I’m going to answer today. Read on to learn all about brand and website taglines, plus my top tips for writing them! Website taglines are really make-or-break. You know from seeing them in the wild — while watching ads on Hulu […]

Although website copy is ‘the words on your website’, it’s far greater than this simple definition. Ultimately, your website copy is the compilation of your core messages, packaged and optimized so it’s totally perfect for the person you’re most eager to work with!  It’s one thing to like your website, but another thing entirely to […]

There’s no easy way around it: brand naming is challenging, but it can also be fun if you have the right process behind you. In helping my clients name their businesses, I become their brainstorming partner, guiding them along the brand naming discovery process so they can come away with an incredible brand name that […]