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Want to know a secret? People are pretty freaking fascinated with the topic of … themselves. And yes, I count myself in that category! I cannot resist taking a quiz that will teach me more about myself, whether it’s which ‘90s movie character or what kind of an entrepreneur I am. That’s why quiz lead […]

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January 12, 2022

There’s no easy way around it: brand naming is challenging, but it can also be fun if you have the right process behind you. In helping my clients name their businesses, I become their brainstorming partner, guiding them along the brand naming discovery process so they can come away with an incredible brand name that […]

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December 21, 2021

What can I say? 2021 was the year that I truly began stepping into my vision for The Literary Co. I’m emerging into next year with gratitude for everything that has become possible this year. I’m humbled and thankful for the positive experiences, opportunities, and projects I’m coming away with this year and all the […]

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May 15, 2020

Welcome to the second episode of the Brand Book Podcast! This time, we’re going to be chatting about what it means to have brand messaging in place and how you can create your strategy. Before we dive into the topic, we should first define a couple of things: Brand personality: It’s the tone, words, phrases, […]

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